Lola Blankets seeks a Senior Director of Lifecycle Marketing to own strategy across email, SMS, direct mail, loyalty, and other owned channels, driving LTV, repeat purchases, and advocacy. You will connect customer behavior to business performance and build a comprehensive lifecycle program.
Reporting to the VP of Growth, you will develop segmentation, testing, and ROI frameworks, partner with Brand, Ecommerce, Finance, and BizOps, and guide a hybrid team based in New York or Utah.
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