If you're looking for a position within an established, well-respected company that still allows you to be entrepreneurial, this is it! This is a highly visible and collaborative role at the heart of the Marketing organization. The ideal candidate will be an experienced growth marketer who is comfortable operating as a player-coach.
As a Vice President, Growth Marketing within Chase Payment Solutions you will grow our base of Small and Medium Business (SMB) clients. You will lead a tight team of marketers responsible for targeted acquisition campaigns, performance marketing / paid media, partner marketing and our digital presence. You are a data-driven marketing leader who is entrepreneurial but also comfortable working within a large matrixed organization. You can straddle being both strategic and detail oriented and will lead the team as a player coach.
Job responsibilities
Operate as a hands on builder and strategic leader; coach senior and associate talent, influence cross functional partners, and present clear performance readouts and recommendations to senior leadership
Own the US SMB acquisition marketing strategy across channels; set quarterly plans, targets, and budget guardrails
Drive website content and experience strategy, SEO/GEO, funnel optimization, and test-and-learn roadmap to generate traffic and improve conversion
Build and scale partner/referral marketing programs, including events and co-marketing campaigns
Monitor results and generate insights; translate learnings into optimization actions and new experiments or growth initiatives
Work collaboratively with marketing delivery team, centers of excellence, other internal partners and vendors to execute campaigns and initiatives
Build strong relationship with sales and relationship management stakeholders, ensuring growth marketing programs are informed by needs and insights from the field
Required qualifications, capabilities and skills
10+ years of experience in growth, acquisition and/or performance marketing with increasing scope
Direct management experience
Bachelor's degree, ideally in Marketing
Track record of accountability for marketing acquisition outcomes (e.g., leads, accounts) and hitting goals
Strongunderstanding of modern approaches to website marketing (e.g., SEO/GEO, UX/UI, conversionoptimization, testing), performance marketing and paid media (e.g., Paid Search, Affiliate, Programmatic, Paid Social, etc.)
Builder leader mindset: comfortable charting new paths and operating in whitespace while rolling up sleeves to dive into the details or help your team execute
Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a broad audience and a track record of influencing across stakeholder groups
Preferred qualifications, capabilities and skills
Experience in SMB marketing, ideally in a SaaS or Financial Services environment