Global Marketing Automation Specialist

Job Description
Role:
In this role, you are responsible for the global operation and continuous improvement of the lead generation machinery. You ensure that campaigns, newsletters, and lead management processes are executed professionally and reliably, working closely with our regional and global marketing, sales, and IT colleagues. The position combines hands‑on execution with clear product ownership, emphasizing stable day‑to‑day operations and step‑by‑step optimization of existing tools and processes.

Responsibilities
HubSpot Product Ownership

Act as the sole global Product Owner and expert for HubSpot

Own platform configuration, standards, permissions, and governance

Translate business requirements into workflows, properties, and lifecycle stages

Ensure stable operations and incremental improvements of the platform

Campaign & Marketing Automation Execution

Execute and maintain email campaigns, newsletters, and automation workflows

Support global and regional campaigns from setup to rollout and monitoring

Ensure quality, consistency, and timely execution of all activities

Lead Management & Reporting

Own and continuously improve the global lead management process

Ensure high data quality for contacts and leads

Ensure reliable lead capture from campaigns and events and clean synchronization into HubSpot / CRM by owning and managing tools such as SnapAddy as part of the global lead management setup

Create reports and dashboards to monitor campaign and lead performance

Collaboration & Compliance

Act as an interface between marketing, sales operations, and IT

Train regional marketing colleagues

Document processes, standards, and best practices

Ensure compliance with data protection and consent regulations (e.g. GDPR)

Additional Qualifications:

Degree or vocational training in marketing, communications, digital media, or a comparable field

5+ years of experience in marketing automation, email marketing, or campaign execution

Strong hands‑on experience with marketing automation platforms, ideally HubSpot Marketing Hub

Structured, reliable, and detail‑oriented working style

Strong sense of ownership and responsibility

Very good English skills; German or other languages are a plus

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