Brand Design Lead

Brand Design Lead Remote, Contract/Freelance
Discover our Story
About TinyWins We started small. One client at a time. Feeling by feeling. Those early triumphs were the stepping stones that built our momentum.
As a remote-first team, we tackle brand strategy, verbal and visual identities, web design and development, and growth marketing. Every project starts with one question: how do we want people to feel?
The Role We are hiring a Brand Design Lead who can find a brand's visual voice and turn it into a system people recognize at a glance. You'll lead identity work from the first moodboard to the final guidelines.
The Offer A lead role on identity and brand design projects for ambitious clients, with creative direction on your side of the table.
A remote-first team that works fast, shares context and trusts you to run your lane.
Close collaboration with strategists, copywriters, digital designers and creative leadership.
Project-based engagements with full-time hours, and a path to more work as projects grow.
Rate based on experience.
Responsibilities Lead visual identity projects, from exploring distinct visual territories through to one final direction.
Design logo marks, typography, color, imagery and graphic systems that fit the brand's Big Feeling.
Evolve existing identities with a light touch when the foundation is strong, or push them further when it isn't.
Write and design brand guidelines that teams can use without calling you.
Extend the identity across touchpoints such as web, presentations, fundraising and sales decks, and print.
Present concepts to clients and guide them toward the strongest idea.
Direct and review the work of supporting designers.
Work with strategy and copy so the visuals carry the story.
Qualifications 8+ years in brand and identity design, at a studio, agency or independent practice.
A portfolio that shows strong typography, systems thinking and ideas that go beyond a logo.
Experience delivering complete identity systems and brand guidelines.
Skill with Figma, Adobe Creative Suite or similar tools.
Comfort presenting work to clients and defending your decisions with taste and reason.
Experience guiding other designers.
Bonus: motion and presentation design, experience translating a brand into digital, and a love of good photography.