Brand Design Lead

A Brand Design Lead typically owns visual identity and design systems, guiding projects from concept to final delivery and keeping quality consistent across every touchpoint. A strong candidate brings a portfolio of information-dense work such as decks, one-pagers and campaign assets, plus the judgment to make complex material clear and appealing. At a legal AI company, that means making contract technology feel trustworthy and easy to grasp for lawyers and buyers.
How it fits the AI era AI tools speed up drafting variations, resizing assets and exploring directions, so the role shifts toward taste, judgment and brand strategy. The human core stays in deciding what the brand should say, how it should feel and which work is good enough to ship. A designer who directs AI output rather than only producing by hand will get more done and keep quality high.
How it builds AI experience Working here builds hands-on experience with generative AI as a design and content tool, since the product itself is an AI copilot for contracts. A candidate can strengthen this by using AI image and text tools in real brand projects and showing how they kept the results on brand. Familiarity with how legal teams use AI helps connect design choices to the audience.
Worth showing Brand identity portfolio
Design systems ownership
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About Spellbook A generative AI copilot that drafts, reviews and compares contracts inside the Word document a lawyer already has open.

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