Paid Media Strategist

Job Position: Paid Media Strategist

Location: White Plains, NY 10601

Salary: $65,000 - $75,000

Hours Per Week: Full-time (35-40 hours)

Location of Work: Hybrid at White Plains office then transitioning to fully remote

Technical Skills: PPC (pay-per-click) advertising

Three ad platforms:

1. Google Ads (including YouTube) 2. Meta (includes Facebook, Instagram) 3. LinkedIn

Measurement platforms (plus to have, but not required)

1. Google Analytics 2. Google Tag Manager 3. Looker Studio (Data Studio)

Excel and PowerPoint

Job Summary:

Established local ad agency is seeking a full-time Paid Media Strategist. This is a hands-on executional and data-driven role. If you love executing, analyzing, optimizing, and ultimately driving lead generation and growth for the social media clients you serve, this is an excellent role.

You'll have 4 years of experience. You'll be managing 3-5 B2B and E-commerce PPC campaigns for medium-sized companies, and this number will increase with time and successful work performance.

The Paid Media Strategist is a crucial position so you will need to work well within cross-disciplinary teams and be comfortable multi-tasking in a fast-paced environment where providing clients with a high-level service is expected. You will be expected to show resourcefulness, exhibit accountability, and understand the role well enough to work independently and demonstrate initiative. The Strategist will be an active participant in internal and client meetings. You should plan to take a speaking role from day one, with an increasing level of contribution as your experience builds. Not only will you be expected to learn which topics are most relevant for the client's target audience, but you will then use that knowledge to optimize to the highest value opportunities for their business and constantly monitor performance to inform a wholistic overall paid media strategy.

Paid Media Strategist Responsibilities: • Develop quarterly test plans • Lead client communication in weekly status calls and QBRs • Track, report, and analyze paid search performance • Optimize campaign bids, budgets, and ongoing tests • Troubleshoot performance discrepancies • Search engine content evaluation and optimization • Write ad copy for paid search engine marketing campaigns • Write landing page content for quality score optimization • Perform keyword cost benefit research for PPC and SEO projects

Paid Media Strategist Responsibilities: • Sense of humor • Strong analytical skills • Strong organizational skills • Excellent written and communication skills • Ability to work autonomously • Experience in an advertising agency environment is a plus • Experience with social media advertising platforms is a plus

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