Lakeshore Learning Materials is seeking a veteran VP of B2C & Digital Marketing to lead vision, strategy, and growth for consumer and digital marketing. You will align loyalty, lifecycle, CRM, email, social, paid media, SEO and ecommerce to boost customer acquisition, engagement and revenue.
The role requires senior leadership of a multi-team marketing org, collaboration with eCommerce, Merchandising, Product Development and Creative, and a focus on driving lifetime value for teachers, parents,
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