Responsibilities
Job Summary
As a Retail Media Ops Mgr I, you'll oversee activation of cross-platform campaigns for suppliers and agencies, ensuring compliance, seamless execution, and optimization towards goals and objectives. You'll play an essential role in campaign management and support of account relationships.
Key Responsibilities & Essential Functions
Management / Administration
Sets up / traffics / QAs cross-platform media campaigns, leveraging various systems and platforms
Compiles / implements tagging to capture media metrics (first- / third-party)
Develops / activates audience segments for targeting setup
Assists in comprehensive QA process to ensure compliance vs. internal, external guidelines (e.g., brand safety, viewability)
Monitors delivery, pacing, and performance closely throughout duration of campaigns
Assists in implementing optimization strategies focused on campaign goals and objectives (internal and external)
Captures screenshots; compiles proof of performance
Stays current on trends and competition; helps develop competitive analysis as needed
Participates in strategic projects; assists with GTM rollouts and new ad product testing
Adheres to all processes associated with the role; recommendations process streamlining / optimization
Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals; provides exceptional service
The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.
Qualifications & Key Requirements
Work Experience
3+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning
Experience buying in a DSP (e.g., DV360, The Trade Desk, Xandr) or social platforms (e.g., Meta, Snapchat, Pinterest) a plus
Knowledge/Skills/Abilities
Working knowledge of ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems
Strong analytical skills and ability to interpret data to guide on strategies
Strong verbal / written communication and presentation skills
Strong prioritization skills
Project management skills
Ability to nurture collaborative relationships
Ability to work / resolve issues cross-functionally
Ability to manage multiple priorities and concurrent deadlines; attention to detail
Collaborative and curious spirit
Education
A related degree or comparable formal training, certification, or work experience
Physical Demands & Working Conditions
Function in a fast-paced, retail, office environment
Travel by car or plane with overnight stays
Work extended hours; sit for extended periods
The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Retail Media Ops Manager I
H-E-B · Multiple locations ·
- Job type:
- Full Time