Paid Media Strategist

Company Description

Renegade Furniture has been offering brand-name furniture online since 1999 and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, Renegade Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.

The Role

The Paid Media Strategist is a full-time, on-site role based in Brooklyn, NY. You’ll plan, run and optimize paid social and display campaigns on Meta (Facebook and Instagram), Pinterest, TikTok, YouTube and programmatic channels to bring in new customers and drive sales. Day to day, you’ll manage budgets and audiences, track performance, write creative briefs, run tests on creative and targeting, and keep tracking accurate through Meta Pixel, Conversions API and product catalog feeds. You’ll work with the paid search, creative, merchandising and sales teams to line up campaigns with business goals and promotions. You’ll also report on results, measure how paid media contributes to revenue, and test new channels and strategies to improve our overall digital marketing performance.

What You’ll Do

Plan, launch and optimize paid social and display campaigns on Meta, Pinterest, TikTok, YouTube and programmatic channels

Manage and pace budgets across channels against revenue, ROAS and new-customer targets

Build audience strategy across prospecting, lookalikes, retargeting and catalog/dynamic product ads

Write creative briefs and run structured tests to find and scale the best-performing ads

Keep Meta Pixel, Conversions API and product catalog feeds accurate

Measure and report performance, including how paid media contributes to revenue

Work with paid search, creative, merchandising and sales to line up campaigns with promotions and business goals

What You Bring

4+ years managing paid social, with Meta as your primary platform, ideally for e-commerce or DTC

Experience managing significant monthly budgets with direct accountability for ROAS and revenue

Expert-level knowledge of Meta Ads Manager, Advantage+ campaigns, catalog ads and audience strategy

Clear communication with people who aren’t marketers

Innovative problem solver mindset

Self-starter mindset with the ability to take ownership of numerous, fast-moving projects

A data-driven mindset with outstanding analytical skills

Nice to Have

Experience in home furnishings and/or high ticket items

Salary

85-100k annual salary, commensurate with experience

Benefits

Medical, dental & vision insurance

Life insurance

401k, with a 4% match

Paid vacation, sick leave, holidays

Paid parental leave

Employee discounts

Annual financial planning session with Morgan Stanley

What We Value:

At Renegade Furniture Group we look for people who match our values. Bring Their Spark : you show up reliable, positive and ready to share ideas. You Get It Done

by owning your work, moving with urgency and fixing problems at the root. You're a Team Player

who pull your weight, communicates clearly and helps without being asked. And you’re Always Growing : you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we’d like to hear from you!