Account Based Marketing Director, Global Enterprise

Director of Account-Based Marketing Commerce.com is looking for a Director of Account-Based Marketing to drive enterprise pipeline and revenue across our BigCommerce and Feedonomics brands. This is an individual-contributor role for a senior ABM practitioner — someone who has personally built and run account-based programs, not just overseen them. You'll own a pipeline and revenue target for the enterprise segment, and you'll hit it through sharp account selection, tailored multi-channel engagement, and relentless cross-functional coordination.
This role doesn't manage people. It's built for someone who'd rather be in the work — building account tiers, briefing creative, orchestrating plays, and personally opening doors at target accounts — than managing a team around it. If you're a builder who thrives on ownership, speed, and getting a "no" to become a "yes" at a strategic account, this is your seat.
What You'll Do:
Account-Based Strategy & Execution
Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff
Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts
Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments
Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most
Partner with our global teams for cross functional delivery where it plays
Pipeline & Revenue Ownership
Own a pipeline and revenue target for the enterprise segment across both brands
Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals
Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows
Cross-Functional Orchestration
Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy
Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards
Collaborate with the other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy
Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly — without becoming a bottleneck for either team
Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach
Storytelling & Personalization at Scale
Translate account research and buying signals into compelling, personalized narratives that resonate with enterprise decision-makers
Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' actual business challenges, not generic product features
Use intent data and account insights to know when and how to tell the right story to the right stakeholder at the right time
Who You Are:
10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs (not just supporting or overseeing one)
Proven experience owning a pipeline or revenue number and being accountable for it
Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
Hands-on experience with ABM and sales intelligence tooling — platforms like 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools (G2, Bombora); CRM proficiency (Salesforce preferred)
A track record of personally opening new enterprise accounts — you know how to research, personalize, and persist until a target account engages
A natural storyteller — you can turn account insight into a narrative that moves a buying committee, not just a single stakeholder
Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams to move fast without sacrificing quality
Nimble and adaptable — comfortable adjusting strategy in real time based on account signals, pipeline data, or sales feedback
Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred; familiarity with complex, multi-stakeholder buying committees
Strong analytical instincts — equally comfortable building a pipeline attribution model and writing account-specific copy
What Success Looks Like:
The enterprise segment consistently hits or exceeds its pipeline and revenue targets across BigCommerce and Feedonomics
A growing set of engaged, well-tiered target accounts moving through the funnel — with clear attribution showing ABM's influence on pipeline
New enterprise logos opened through account-based effort, not just inbound demand
Sales sees you as an indispensable partner who understands their accounts as well as they do
Creative and Shared Services experience you as a sharp, efficient partner who briefs well and respects their time
A consistent, compelling enterprise narrative across both brands that resonates with sophisticated, multi-stakeholder buying committees
Plan to be in Austin at least once a month along with customer event travel throughout the year