Lifecycle Marketing Strategist - Live Service Games

Sony Interactive Entertainment in San Mateo, CA is seeking a Lifecycle Marketing Specialist to drive multi-channel campaigns for Live Service and franchise titles. You will craft end-to-end journeys across email, mobile, and on-console messaging, partnering with Creative Studio, Data Science, and Marketing teams across regions.
The role emphasizes data-driven decision making, automation, and 1:1 personalization at scale, with hybrid work and a generous benefits package.

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