Copywriter (Brand & Verbal Identity)

Copywriter (Brand & Verbal Identity) Remote, Contractor/Full-time, dependent on location
Discover our Story
About TinyWins We started small. One client at a time. Feeling by feeling. Those early triumphs were the stepping stones that built our momentum.
As a remote-first team, we tackle brand strategy, verbal and visual identities, web design and development, and growth marketing. Every project starts with one question: how do we want people to feel?
The Role Words are where a Big Feeling becomes real. As our Copywriter, you'll turn brand strategy into language people can feel: the story a company tells, the voice it speaks in, the headlines that stop a scroll, and the website pages, scripts and messaging systems that carry it all.
You'll write across engagements for clients from venture-backed startups to established firms, often in categories that are complex, technical or deeply personal. Some days you'll make a hard technology sound human. Other days you'll find the right word for something delicate. You'll work beside our strategists, designers and developers, with a creative director or strategy lead guiding the work.
You write like a person, not a template. You listen first, you cut ruthlessly, and you can tell a client "no, this line is better" with warmth.
Responsibilities Write brand narratives, manifestos and company stories grounded in the approved strategy.
Develop verbal identity: tone and voice principles, language behaviors, terminology and practical guardrails teams can actually use.
Craft headlines, taglines and signature statements that carry the brand's point of view.
Build messaging frameworks: hierarchies, value propositions and proof points for different audiences (customers, partners, employees, recruits, and more).
Write website copy, including page content, calls to action and UX microcopy, in partnership with UX and UI designers.
Script brand films and other storytelling pieces, working closely with creative and motion teams.
Apply the new voice to real touchpoints (homepage, leadership communications, decks, campaigns), so the strategy has a clear path to use.
Contribute to campaign and creative briefs, such as anniversary or launch campaigns.
Translate complex or technical information into clear, credible language, working from interviews, research and client materials.
Take feedback well and revise within defined rounds of consolidated review.
Keep to project timelines and tell the project lead early about risks.
Qualifications 5+ years writing for brands, ideally in an agency, studio or in-house creative team.
A portfolio with narrative, positioning, voice and web copy, plus at least one project where you shaped the language from strategy.
Strong craft: concrete, sharp, human writing with range across tones.
Comfort translating complex subjects, such as technology, healthcare, finance or science, into plain, emotional language.
Experience working from strategy documents, workshops and stakeholder interviews.
Ability to collaborate across strategy, design, UX and development, including writing within wireframes and Figma.
Good judgment with AI tools: you use them responsibly, never put client-confidential material into unapproved tools, and take responsibility for every line.
Organized and reliable, with the ability to juggle several projects and tight deadlines.
Nice to have: naming or brand architecture experience, scriptwriting or film and video storytelling, experience in regulated, technical or sensitive categories, experience with CMS-based content