Senior Copywriter (Brand & Verbal Identity) Contractor/Full-time, dependent on l

Senior Copywriter (Brand & Verbal Identity)
About TinyWins

We started small. One client at a time. Feeling by

feeling. Those early triumphs were the stepping stones

that built our momentum.

As a remote-first team, we tackle brand strategy, verbal

and visual identities, web design and development,

and growth marketing. Every project starts with one

question: how do we want people to feel?

The Role
Words are where a Big Feeling becomes real. As our

Copywriter, you’ll turn brand strategy into language

people can feel: the story a company tells, the voice it

speaks in, the headlines that stop a scroll, and the

website pages, scripts and messaging systems that

carry it all.

You’ll write across engagements for clients from

venture-backed startups to established firms, often in

categories that are complex, technical or deeply

personal. Some days you’ll make a hard technology

sound human. Other days you’ll find the right word for

something delicate. You’ll work beside our strategists,

designers and developers, with a creative director or

strategy lead guiding the work.

You write like a person, not a template. You listen first,

you cut ruthlessly, and you can tell a client “no, this

line is better” with warmth.

Responsibilities
Write brand narratives, manifestos and company

stories grounded in the approved strategy.

Develop verbal identity: tone and voice principles,

language behaviors, terminology and practical

guardrails teams can actually use.

Craft headlines, taglines and signature statements

that carry the brand’s point of view.

Build messaging frameworks: hierarchies, value

propositions and proof points for different

and more).

Write website copy, including page content, calls to

action and UX microcopy, in partnership with UX

and UI designers.

Script brand films and other storytelling pieces,

working closely with creative and motion teams.

Apply the new voice to real touchpoints

(homepage, leadership communications, decks,

campaigns), so the strategy has a clear path to use.

Contribute to campaign and creative briefs, such as

anniversary or launch campaigns.

Translate complex or technical information into

clear, credible language, working from interviews,

research and client materials.

Take feedback well and revise within defined

rounds of consolidated review.

Keep to project timelines and tell the project lead

early about risks.

Qualifications
5+ years writing for brands, ideally in an agency,

studio or in-house creative team.

A portfolio with narrative, positioning, voice and

web copy, plus at least one project where you

shaped the language from strategy.

Strong craft: concrete, sharp, human writing with

range across tones.

Comfort translating complex subjects, such as

technology, healthcare, finance or science, into

plain, emotional language.

Experience working from strategy documents,

workshops and stakeholder interviews.

Ability to collaborate across strategy, design, UX

and development, including writing within

wireframes and Figma.

Good judgment with AI tools: you use them

responsibly, never put client-confidential material

into unapproved tools, and take responsibility for

every line.

Organized and reliable, with the ability to juggle

several projects and tight deadlines.

Nice to have: naming or brand architecture

experience, scriptwriting or film and video

storytelling, experience in regulated, technical or

sensitive categories, experience with CMS-based

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