IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own strategy for member engagement from first touch through long-term retention. You will lead a team covering loyalty, email, mobile, site marketing, retention, and win-back programs, while shaping measurement and the operating model.
You’ll drive segmentation, define contact strategies, and build a governance framework to prove CRM’s contribution to growth.
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VP, Lifecycle Marketing & Loyalty — Remote
M8l · New York, NY, USA ·
- Job type:
- Full Time