About the role
Town & Country Living is looking for an Art Director to lead the creative direction of our product imagery and brand visuals. You will set the vision for packaging photography, e-commerce, and digital assets, and select graphic design projects such as corporate brochures, and make sure every piece looks and feels like TNC.
This is a hands-on creative leadership role reporting to the SVP of Licensing and Marketing. You will guide photographers/videographers, retouchers, designers, and outside partners while staying close to the work yourself. You will partner with Product Development, Sales, Marketing, and E-commerce to turn product stories into images that sell, in-store and online. Packaging design and production sit with the packaging team; this role directs the photography that appears on packaging.
Key Responsibilities
Creative Direction
- Own and evolve TNC's visual identity across all channels and keep brand guidelines current.
- Lead visual concept development for seasonal collections, campaigns, and product launches.
- Present creative concepts to senior leadership, customers, and retail partners, and build alignment.
Photography, Video and Packaging Imagery
- Art direct product, lifestyle, and room-set photo & video shoots for e-commerce, packaging, and marketing, from creating shot lists, style guides, and mood boards to on-set direction.
- Set photography standards for packaging imagery and partner with the packaging team, so that images fit layouts, print specs, and deadlines.
- Work with licensors’ brand teams to create photography style guides that set direction for the photo team.
- Review and approve all final imagery and retouching.
E-commerce and Digital Asset
- Direct the creation of e-commerce assets: main images, alternate views, infographics, enhanced (A+) content, and lifestyle imagery.
- Set image and content standards that meet retailer and marketplace requirements (e.g., Amazon, Walmart.com, Wayfair, retailer sites).
- Work with E-commerce to refresh listings and improve visual performance based on results.
- Oversee asset delivery, file naming, and specs so retailers and internal teams get the right files on time.
Graphic Design
- Lead the design of corporate materials such as brochures, catalogs, look books, line sheets, and company overviews.
- Create or direct visuals for sales decks, line reviews, and trade show materials.
- Assist with showroom signage graphics for market week.
- Keep all designed pieces consistent with TNC brand guidelines.
Team and Process Leadership
- Give day-to-day creative direction to the photographer/videographer, stylist, and retoucher, and guide freelance stylists and photographers.
- Works with Creative Studio Manager to establish and execute photographic guidelines.
- Manage creative timelines, priorities, and approvals across multiple projects at once.
- Keep working and final files organized, clearly named, and tagged with accurate metadata for teams to find easily.
Qualifications
Required
- A strong portfolio showing product photography art direction, e-commerce content, and graphic design. Submissions without portfolios will not be considered.
- Bachelor's degree in Graphic Design, Fine Arts, Visual Communication, or a related field, or equivalent experience.
- 7+ years of design experience, including 3+ years in an art direction or creative lead role.
- Experience leading and developing a creative team.
- Proven ability to manage several projects and deadlines at once in a fast-paced setting.
Preferred
- Experience and interest in home furnishings, home textiles, consumer products, or retail.
- Experience creating content for major retailers and e-commerce marketplaces.
- Proficiency guiding lighting on set, with a good eye for how light, focus, and angle shape a product photo.
- Working knowledge of print production, color management, and preparing imagery for packaging.
- Experience directing video and social content.
Skills and tools
- Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom); After Effects or Premiere Pro a plus.
- Working knowledge of Figma, PowerPoint, and Keynote.
- Familiar with AI-assisted design and image tools, and with using them responsibly.
- A strong eye for typography, color, composition, styling, and interior trends.
- Clear communicator who can explain creative choices and give constructive feedback.
- Organized and detail-oriented, with strong project management habits.
Compensation
$90,000 - $125,000 per year
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