CSL Behring is seeking a senior media leader to own U.S. media strategy across the brand portfolio, guiding investment, budget allocation, and channel mix for both consumer and HCP audiences.
You will partner with brand teams and the media agency of record to ensure aligned, compliant, and high-impact campaigns. You will drive standardized measurement, establish KPIs and ROI frameworks, and lead cross-functional planning, with a focus on optimizing go-to-market effectiveness and stakeholder
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Director, Portfolio Media Strategy & ROI
CSL · King Of Prussia, PA, USA ·
- Job type:
- Full Time