Product Marketing Manager III-Mid-Market:

Product Marketing Manager Primary Skills: Product Marketing, Strategic Messaging, Sales Enablement, Market Research, Fintech/Lending Marketing Contract Type: W2 Duration: 6+ Months Location: San Francisco CA (Hybrid) Pay Range: $75–$77 per hour on W2
Job Summary: We are seeking an experienced Product Marketing Manager to drive mid-market growth through compelling product messaging, customer insights, and sales enablement. The ideal candidate will translate complex product capabilities and market data into clear, business-focused narratives that help Sales and Customer Success teams engage and convert high-value customers. Experience in fintech, lending, SaaS, and small business solutions is highly desirable.
Key Responsibilities:
Develop product marketing strategies, messaging, and positioning to support mid-market growth.
Create sales enablement materials, customer success stories, presentations, and competitive insights.
Conduct market research and competitive analysis to identify customer needs and market opportunities.
Collaborate cross-functionally with Product, Sales, and Customer Success teams.
Monitor marketing performance, manage vendor relationships, and ensure alignment with business objectives.
Must-Have Skills:
Strong experience in product marketing, preferably within fintech, lending, or SaaS.
Excellent strategic thinking, analytical skills, and customer-focused storytelling abilities.
Proven expertise in messaging, positioning, and sales enablement.
Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
Strong communication, stakeholder management, and cross-functional collaboration skills.
Preferred Qualifications:
Experience supporting mid-market customers and sales teams.
Familiarity with QuickBooks products and the small business ecosystem.
Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
Experience developing executive presentations and customer-facing marketing materials.
About Akraya: Akraya is an award-winning IT staffing firm recognized for its commitment to excellence and a thriving workplace. We partner with leading organizations to connect talented professionals with exciting career opportunities.
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