Deputy Chief Marketing and Communications Officer

Posting Details

Posting Summary

Classification Title
Associate Vice President

Classification Code
UC61

Pay Grade
0

Subject to Drug/Alcohol Testing Guidelines
No

Subject to Credit Check
No

Internal Title
Deputy Chief Marketing and Communications Officer

Department
University Marketing and Communication

Position Type
POTH - Slotted Other

Full or Part Time
Full-Time

Basis
12 mo.

Hours per week
37.5 hours per week

Normal Work Schedule
8am-5pm, Monday through Thursday; and 8am-12:30pm on Friday

Job Details

Coastal Carolina University is currently accepting applications for the following full-time position: Deputy Chief Marketing and Communications Officer in the Office of University Marketing and Communications .

Reporting to the Chief Marketing and Communications Officer, the Deputy CMCO serves as the chief operational leader for University Marketing and Communications (MarComm). This position is responsible for managing day-to-day operations, executing an integrated marketing and communications program, and ensuring alignment among centralized and distributed MarComm staff within the University's hub-and-spoke model to ensure effective implementation of institutional strategy.

How to Apply: Interested candidates may apply online at https://jobs.coastal.edu/postings/122886 . Applicants must submit a cover letter, resume, and contact information for three (3) professional references. Review of applications will begin immediately and continue until position is filled.

Required Qualifications: Bachelor's degree in marketing, communications, public relations, or related field. At least five (5) years of progressively responsible leadership experience in marketing and communications.

Preferred Qualifications : Master's degree strongly preferred. Experience in higher education or similarly complex organizations. Experience managing integrated marketing and communications campaigns and cross-functional teams.

Duties include, but are not limited to:
• Operational Leadership: Provides operational leadership for University Marketing and Communications, translating institutional priorities into strategic plans, measurable objectives, and effective workflows. Oversees divisional operations, performance management, and professional development while fostering accountability, collaboration, and continuous improvement.
• Integrated Strategy Execution: Leads the execution of institutional marketing and communications strategies across the University's hub-and-spoke model, providing guidance and support to embedded communicators. Promotes collaboration, brand consistency, messaging alignment, and communications best practices across the MarComm network.
• Campaign Implementation: Leads integrated marketing and communications campaigns that advance enrollment, fundraising, brand positioning, and other institutional priorities. Uses research, audience insights, and analytics to evaluate performance and optimize results.
• Resource Management: Oversees divisional budgets, resource allocation, contracts, procurement, and vendor relationships to ensure effective stewardship of resources and support institutional objectives.

Associate Vice President (UC61/611228945/FTE-S01211P), full-time position with benefits. Salary range: $120,000.00 to $140,000.00. Normal work hours are Monday through Thursday, 8:00 a.m. to 5:00 p.m. and Friday 8:00 a.m. to 12:30 p.m. Occasional travel, nights and/or weekends. Must be flexible to meet the special scheduling needs of the university.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 12,000 students from 48 states and 53 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master's degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

The University provides equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, citizenship status, national origin, or because an employee or applicant for employment is an individual with a disability or a disabled veteran, an Armed Forces service medal veteran, a recently separated veteran, or an active-duty wartime or campaign badge veteran, or other "protected veteran," as defined by law. Coastal Carolina University is an EO/AA employer.

Required Qualifications

Bachelor's degree in marketing, communications, public relations, or related field. At least five (5) years of progressively responsible leadership experience in marketing and communications.

Preferred Qualifications

Master's degree strongly preferred. Experience in higher education or similarly complex organizations. Experience managing integrated marketing and communications campaigns and cross-functional teams.

Knowledge, Skills & Abilities
Knowledge of integrated marketing and communications practices in a university setting.
Strong project management and organizational skills.
Ability to manage complex operations and lead teams effectively.
Demonstrated ability to apply data, analytics, and market research to decision-making.
Strong interpersonal and communication skills with the ability to collaborate across diverse constituencies.
Ability to exercise sound judgment, manage competing priorities, and maintain confidentiality.

Posting Detail Information

Posting Number
FTE-S01211P

Number of Vacancies
1

Desired Start Date
12/07/2026

Position End Date (if temporary)

Job Open Date
10/14/2026

Job Close Date

Open Until Filled
Yes

Special Instructions to Applicants

Quicklink for Posting
https://jobs.coastal.edu/postings/122886

Job Duties