Hungry Minds is hiring: Influencer marketing manager for YouTube in New York

Описание

Hungry Minds is an international publishing house known for creating high-quality, innovative products at the intersection of education, entertainment, and art. We gained global recognition with our debut project—a hand-drawn encyclopedia on rebuilding civilization—which raised $3.5 million on Kickstarter and sold over 100,000 copies worldwide. Our team brings together artists, scientists, writers, and product thinkers united by a shared mission: to spark curiosity and reveal the magic of the world.
Задачи

Identify, evaluate, and onboard relevant creators across key platforms (primary focus: English-speaking YouTube; secondary: Instagram)
Build and scale a high-quality influencer pipeline across formats: barter, UGC, paid integrations, and long-term partnerships
Own the full collaboration lifecycle—from outreach and negotiation to briefing, execution, and publishing
Develop creative concepts for integrations, including storytelling angles and content formats
Assess audience quality, engagement, and brand fit to ensure alignment with Hungry Minds’ standards
Track and optimize performance across campaigns, including: engagement rate (ER), CPM, CTR, link clicks, and promo code performance
Maintain and continuously expand the influencer database
Требования

1+ year of experience in influencer marketing (ideally within e-commerce or DTC)
Intermediate+ English proficiency
Strong working knowledge of Google Workspace and Notion
Hands-on experience with influencer discovery tools (e.g., Modash or similar)
Excellent communication and negotiation skills—you can confidently position the brand and close win-win partnerships
Solid understanding of collaboration models: barter, CPA, paid integrations, and ambassadorships
Ability to write clear, structured, and creative briefs for creators
Analytical mindset with a strong grasp of key metrics: ER, CPM, CPE, ROI, ROAS
Highly organized, proactive, and detail-oriented, with strong aesthetic judgment and awareness of content trends
Условия

$1,100 – $1,500/month (gross base salary) KPI-based bonus with total earnings potential up to $2,500/month Compensation is performance-driven and scales with results Final offer depends on experience and performance

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