Director, Marketing Operations

Director of Marketing Operations The Director of Marketing Operations is responsible for building and scaling the operational foundation that powers Diversified's marketing organization and demand generation engine. This leader oversees marketing technology, demand generation operations, analytics, reporting, project management, and process optimization. The role partners closely with Marketing, Sales, Revenue Operations, Finance, and IT to create scalable systems, measurable marketing performance, and operational excellence that accelerate pipeline growth and revenue impact.
Location: Virtual (U.S. Remote)
Key Responsibilities
Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
Develop and maintain scalable marketing operations processes, workflows, and governance standards.
Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability.
Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.
Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs.
Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.
Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.
Own website, campaign, and digital analytics across marketing channels.
Develop KPI reporting and insights that enable data-driven decision making.
Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI.
Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management.
Foster a culture of operational excellence, accountability, collaboration, and continuous learning.
Manage priorities, resources, and team performance to support business objectives.
Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities.
Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals.
Evaluate and recommend technology investments that support organizational growth and marketing effectiveness.
Qualifications Required
Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles.
Demonstrated experience managing marketing technology platforms and marketing automation systems.
Strong analytical, reporting, and performance measurement capabilities.
Experience leading cross-functional initiatives and operational transformation projects.
Proven ability to build scalable processes, systems, and frameworks that support business growth.
Success Measures
Increased marketing operational efficiency and scalability.
Improved lead management and lifecycle performance.
Enhanced visibility into marketing contribution to pipeline and revenue.
Adoption and optimization of marketing technology platforms.
Strong alignment between Marketing, Sales, and Revenue Operations.
Delivery of actionable insights that support executive decision making.
What We Offer
Multiple medical plan options to fit you and your family's needs
HSA & HRA company contributions
Dental coverage, including orthodontic benefits, and vision plans
Company-paid benefits
Basic Life, AD&D
Short-Term and Long-Term Disability insurance
Employee Assistance Program (EAP)
Generous paid time off — 3 weeks PTO plus company holidays and floating holidays
401k with company match
Paid maternity leave
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
A wide range of voluntary benefits including Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Life and AD&D coverage, and Legal Services
Commuter benefits
And much more