Marketing Manager (Pending Regulatory Approval)

Develop and implement annual and seasonal marketing plans aligned with property revenue, visitation, acquisition, and retention goals.
Plan and execute casino promotions, loyalty campaigns, special events, direct mail, email, mobile, social media, paid media, and on-property communications.
Use customer, loyalty, gaming, hotel, and campaign data to segment audiences, identify opportunities, and improve return on investment.
Manage campaign calendars, creative briefs, production schedules, agency relationships, and marketing budgets.
Partner with player development and casino operations to create offers and experiences for targeted customer segments.
Maintain consistent brand standards across advertising, digital channels, signage, collateral, and guest communications.
Measure campaign performance and present results, insights, and recommendations to leadership.
Ensure marketing activities comply with gaming regulations, promotional rules, privacy requirements, responsible gaming practices, and internal controls.
Lead, coach, schedule, and develop marketing team members; oversee vendors and contractors as assigned.
Monitor competitors, market trends, customer preferences, and emerging marketing technology.
Support property events and promotions, including occasional evenings, weekends, and holidays.
Strategic thinking;
creativity;
business acumen;
communication;
execution;
integrity;
leadership
Work is performed in office, casino, hospitality, and event environments.
Responsibilities Develop and implement annual and seasonal marketing plans aligned with property revenue, visitation, acquisition, and retention goals.
Plan and execute casino promotions, loyalty campaigns, special events, direct mail, email, mobile, social media, paid media, and on-property communications.
Use customer, loyalty, gaming, hotel, and campaign data to segment audiences, identify opportunities, and improve return on investment.
Manage campaign calendars, creative briefs, production schedules, agency relationships, and marketing budgets.
Partner with player development and casino operations to create offers and experiences for targeted customer segments.
Maintain consistent brand standards across advertising, digital channels, signage, collateral, and guest communications.
Measure campaign performance and present results, insights, and recommendations to leadership.
Ensure marketing activities comply with gaming regulations, promotional rules, privacy requirements, responsible gaming practices, and internal controls.
Lead, coach, schedule, and develop marketing team members; oversee vendors and contractors as assigned.
Monitor competitors, market trends, customer preferences, and emerging marketing technology.
Support property events and promotions, including occasional evenings, weekends, and holidays.
Strategic thinking;
creativity;
business acumen;
communication;
execution;
integrity;
leadership
Work is performed in office, casino, hospitality, and event environments.
Competencies Strategic thinking;
customer focus;
creativity;
business acumen;
analytical decision-making;
collaboration;
communication;
execution;
adaptability;
integrity;
leadership
Work Environment Work is performed in office, casino, hospitality, and event environments.
Target Salary Range: $60,000
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Role requirements Three to five years of progressive marketing experience, preferably in casino gaming, hospitality, entertainment, or a regulated consumer industry.
About Bally's We're Bally's, and we've always been born to entertain. Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play. But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.

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