Senior Affiliate Marketing Manager

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale

This is a critical channel for Rula’s patient marketing team

You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants

This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing

You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders

You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success

You should be comfortable communicating with leadership including the executive team. And you have the drive to win!

Benefits

The ability to work remotely from any location in the US

Two company-wide shut-down weeks a year for self-care

Access to 401(k) personal retirement plan

Medical, dental, and vision employer insurance plans

Paid parental leave to support you and your family

Employee Assistance Programs (EAP) through our insurance

The equipment you need for your home office

Pay and benefits that aren’t geo-locked

Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)Experience directly managing large budgets / partner spend, i.e. $1M+ per monthExperience working with cross-functional partners including Finance and Analytics to improve channel outcomesExperience with affiliate tracking, attribution, and fraud / compliance auditingExperience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes8+ years of related professional experience directly executing and managing affiliate marketing programsAffiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization leversWhile having the preferred qualifications enhances your candidacy, having all of them is not mandatory.Hands-on experience with ImpactExperience leading a team, VAs, or one or more specialistsExperience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like AmazonProficiency with Looker or equivalent data visualization toolsTrack record of building / leveraging AI agents to automate affiliate operationsProficiency with first-party data integration tools like Freshpaint, Segment, etc

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