B2C Email Content Writer

B2C Email Content Writer (Freelance, Remote)
Our client, a growing eCommerce and brick-and-mortar art retailer, is seeking a

freelance B2C Email Content Writer

to support an expanding email marketing function during an exciting period of growth following a recent funding round.

This is an opportunity for a writer who can thoughtfully craft

conversion-driven, customer-centric email content

across a wide range of product categories - from accessible, everyday items to high-end luxury offerings.

Start:

ASAP

Duration:

2–3 months to start, with potential to extend

Hours:

10–15 hours per week

Location:

Fully remote (Detroit-based candidates a plus)

About the Role
This role will support the development and execution of

B2C email campaigns

across diverse customer segments and price points. You’ll help shape messaging that resonates with both value-driven customers (e.g., giveaways, lower-priced items, functional products) and a more premium audience engaging with luxury offerings ($15K+).

You’ll play a key role in ensuring email content reflects

customer behavior, segmentation strategy, and product context , while contributing to both campaign execution and longer-term lifecycle improvements.

The expected volume is

5–10 emails per week over time , with flexibility to ramp based on your strengths and capacity.

You WILL:

Write clear, engaging, and on-brand B2C email content

Support the development of email campaigns, newsletters, and promotional sends

Tailor messaging to different customer segments, price points, and behaviors

Contribute to and optimize lifecycle and automated email flows

Help refine underdeveloped or neglected flows (including targeted segments)

Partner cross-functionally to align messaging with inventory, campaigns, and customer insights

Leverage performance data and analytics to inform content and strategy

You HAVE:

Hands-on experience with

Klaviyo

Ability to interpret and apply

email performance data and analytics

Strong understanding of

audience segmentation and targeted messaging

Ability to quickly learn product assortments and adapt tone accordingly

Nice to Have

Interest in or passion for

art, design, music, or creative industries

Experience working across both

accessible and luxury product categories

This is a great opportunity to make a meaningful impact on a growing brand’s

email strategy and customer engagement , while working in a flexible, collaborative environment.

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