Director of Marketing and Communications

Job Title: Director of Marketing and Communications

FLSA Status: Exempt

Work Schedule: 40 hours per week (normally)

Department: Marketing and Communications

Reports to: VP of Advancement and Communications

Work Location: Murray location

Pay: $68,952. $1 dollar increase for bilingual individuals (Spanish, German, Korean).

Benefits Include: Medical, dental, and vision insurance. 401k with employer match. Paid time off and holidays. Employee Assistance Program. Wellness and professional development opportunities.

General Purpose of Job
The Director of Marketing and Communications provides strategic leadership for Silver Key's brand, messaging, and public presence, ensuring alignment between the organization's mission, programs, and long-term strategic direction.

This role advances Silver Key's position as a community hub that centers older adults while connecting generations through services, relationships, and shared experiences. The Director develops and implements integrated marketing and communications strategies that support program growth, community engagement, partnerships, and fundraising.

Working closely with executive leadership, directors, and cross-functional teams, this role ensures that communications are not siloed, but instead serve as a unifying force that strengthens internal alignment and amplifies external impact.

This role ensures that Silver Key's communications are not just informative-but strategic-by aligning messaging, partnerships, and funding narratives into a cohesive story that strengthens the organization's impact and long-term sustainability.

Essential Duties and Responsibilities

Strategic Leadership & Organizational Alignment

Develop and implement an integrated marketing and communications strategy aligned with Silver Key's strategic priorities

Partner with executive leadership and program directors to ensure alignment between communications, operations, and organizational goals

Support cross-department consistency in messaging and program representation

Contribute to organizational strategy by identifying opportunities to strengthen visibility, engagement, and impact

Brand Management & Narrative Development

Maintain and evolve a cohesive and compelling brand identity across all platforms

Lead the development of Silver Key's organizational narrative, ensuring it reflects mission, impact, and strategic direction

Ensure consistency in voice, messaging, and storytelling across programs and services

External Strategy & Community Positioning

Strengthen Silver Key's visibility and reputation within the community

Position the organization as a leader in older adult services and intergenerational community-building

Support the development and communication of strategic partnerships and community initiatives

Grants & Strategic Funding Support

Collaborate with development and program leaders to support grant proposals through compelling storytelling, impact framing, and clear communication of outcomes

Align communications with grant-funded initiatives to ensure clarity, compliance, and visibility

Translate program outcomes into narratives that support future funding opportunities and long-term sustainability

Ensure that funded initiatives are communicated in ways that reinforce Silver Key's broader strategic direction

Public Relations & Media Leadership

Serve as the primary media contact and organizational spokesperson alongside executive leadership

Build and maintain relationships with journalists, media outlets, and community influencers

Lead proactive media engagement and manage reactive communications

Crisis Communications

Develop and lead communication strategies during crises or high-risk situations

Ensure messaging is timely, consistent, and aligned with organizational values and leadership direction

Digital Strategy & Content Execution

Oversee websites, social media, email communications, and digital campaigns

Produce high-quality podcasts and videos that showcase elderhood wisdom, insights, and value to the community

Ensure digital platforms effectively support engagement, program awareness, and fundraising

Use analytics and performance data to refine strategies and improve effectiveness

Team & Project Management

Lead marketing staff, contractors, and vendors

Manage workflows, timelines, and budgets to ensure efficient execution

Establish clear priorities and accountability within the marketing function

Other duties as required

Supervisory Responsibilities
Directly supervises the Marketing and Communications Specialist and supports others as follows:

Aligns communications with program strategy and priorities

Reduces the burden of coordinating messaging and external engagement

Strengthens program positioning for partnerships, growth, and funding

Provides clarity and consistency in how programs are communicated

Supports implementation of initiatives with clear, aligned messaging

Reinforces organizational standards and cohesion across departments

Strengthens Silver Key's external positioning and community presence

Supports successful grant acquisition and implementation through strong storytelling

Advances the organization's role as a connected, intergenerational community hub

Volunteer Engagement Responsibilities
Silver Key is a volunteer centric organization. You may be regularly interacting and engaging with volunteers, so it is your responsibility to show appreciation for their efforts and occasionally provide guidance.

Key Competencies

Strategic thinking and storytelling

Strong understanding of nonprofit marketing, fundraising, and grants

Cross-functional collaboration and organizational awareness

Brand development and narrative leadership

Excellent written and verbal communication skills

Ability to translate complex programs into clear, compelling messaging

Success Measures

Increased brand awareness and community engagement

Improved consistency of messaging across departments

Stronger alignment between communications and strategic priorities

Enhanced support for grant funding and fundraising efforts

Growth in partnerships and community visibility

Driving Duties
Will likely be required to drive locally to events, etc.

Professional Development Opportunities
Silver Key values the growth and development of our full-time hourly employees. With supervisor approval, you can take advantage of various professional development opportunities to build your skills and advance your career. These opportunities are tailored to help you excel in your role and contribute more effectively to our mission of serving seniors.

Mental Health First Aid

Peer Support Certification

Other Supervisor-Approved Trainings

Employment Standards
Silver Key Senior Services is a drug-free organization. Employment is contingent upon successful completion of a drug screen and background checks. Business-specific knowledge: Knowledge of Silver Key Senior Services mission statement, policies/procedures, business-specific software, and safety regulations. This position does require a background check by Colorado Adult Protective Services (CAPS).

Required Education and/or Experience

Bachelor's degree in related field.

3–5 years of relevant experience.

Strong communication and leadership skills.

Technology Proficiency
This position requires good proficiency in the use of computer software and applications, office equipment, and professional telephone use. The ability to adequately type quickly with few to no errors is also very important. This position will often require multi-tasking in the use of computers, phone, and office equipment while interacting with clients. Candidates for this position may be required to take and pass technology proficiency assessments prior to employment.

Language Skills
Demonstrated strong verbal and written communication skills, analytical skills, statistical and mathematical abilities, and interpersonal skills. Ability to read and interpret documents such as safety rules, operating maintenance instructions and procedure manuals. Ability to write complex reports and distill information for many audiences. Proficiency in non-English languages is highly valued.

Mathematical Skills
Ability to add, subtract, multiply and divide in all units of measure using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percentage and to draw and interpret bar graphs.

Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Physical Demands
This position requires standing, walking and sitting for periods of time. Utilization of hands and fingers to operate office computer keyboard and equipment required. Must be able to reach with hands and arms, talk, hear, and stoop, kneel or crouch if needed. Must be able to lift up to 35 pounds as needed.

Minimum Job Requirement
Must pass drug test and background check prior to hire and periodically during employment as determined by organization standards as well as State and Federal contracting requirements.

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