Digital Marketing amp; Automation Manager, Department of Computer Science

Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring.Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks.Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the programs website.Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house.Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership.Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities.Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements.Stay current on higher education marketing trends, platforms, and compliance requirements.Other related duties as assigned