Director-Marketing

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, X, YouTube and Instagram.
Position Summary: We have an exciting opportunity to join our team as a Director-Marketing. NYU Langone Health (NYULH) is seeking a skilled and strategic Marketing Director to lead the development and execution of comprehensive marketing plans for prioritized Communities of Practice (COP). This role will focus on building marketing strategies for priority areas, overseeing planning, segmentation, and execution in collaboration with Channel Lead peers, and owning end-to-end marketing planning and execution for assigned COPs, supporting the Relationship Lead in their delivery of stakeholder management and overall COP strategy. A key component of this role is to seamlessly integrate patient-centered storytelling, instructional and procedural video content, and physician profiles into cohesive, high-impact marketing strategies. Reporting directly to the Senior Director, Relationship Lead within the Brand Experience, Creative and Design Center of Excellence (COE), this position will support key COPs including Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics. This role leads marketing planning and execution, ensuring that all tactics, including messaging, collateral, search engine marketing, and marketing efforts across email, digital signage, and other paid, earned, and owned channels, align with institutional priorities and are executed to a high standard.
Job Responsibilities: Strategic Marketing Planning Serve as the marketing SME for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals
Oversee execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives
Ensure key institutional priorities, including patient experience, are integrated into marketing strategies in a consistent manner
Apply audience segmentation and channel optimization best practices to strategy creation so that it maximizes engagement and impact across patient and physician audiences
Partner with digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into plans to drive patient volume and service line growth
Incorporate location-specific service line strategies to highlight access points, capabilities, and growth opportunities across NYULH markets
Oversee integration of marketing tactics with broader institutional campaigns, ensuring consistency of messaging
Leverage tactical expertise to include organic and paid content opportunities as part of strategic execution, leveraging partnership with internal content studio
Execution & Tactics Lead marketing function (marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio
Lead marketing planning and execution of patient-focused content, including patient experience narratives, instructional videos, procedural content, and physician profiles to highlight expertise and care differentiation
Lead brief development and tactical execution of comprehensive marketing plans for new programs, procedures, and key recruitment efforts
Ensure all marketing deliverables are developed and activated through defined marketing channels, including paid, owned, and digital platforms, in alignment with channel-specific requirements
Ensure collateral, messaging, and deliverables are consistent with brand standards and institutional guidelines
Collaboration & Influence Partner closely with Relationship Leads to turn strategy into actionable tactics that advance partnership goals, institutional priorities, the patient experience, clinical strengths, and service line differentiation
Oversee COP content development activities, ensuring Content Studio and other Channel Leads are executing content that is aligned with the strategic marketing goals and established timing for the COPs
Collaborate with the Strategy, Digital, and Program Measurement COE to define campaign tracking requirements, support measurement setup, inform ongoing campaign optimization, and deliver measurable insights to be shared with key stakeholders in deck and/or email format
Collaborate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams to lead collaborative marketing efforts with colleagues on email, digital signage, and other paid, earned and owned channels
Provide marketing strategy plans and reporting to leadership to inform decision-making and demonstrate outcomes
Manage a Marketing Senior Manager, responsible for overseeing the execution of marketing deliverables, providing coaching, development, and oversight of workload and prioritization
Work with Relationship Management workstream to ensure that stakeholder-facing roles communicate clearly on the asks and objectives from COPs
Operational Excellence Champion NYULHs culture of continuous improvement by refining processes, strengthening planning frameworks, and applying insights to improve results
Review campaign performance, including SEM and content engagement metrics, and apply insights to refine marketing tactics
Drive measurable growth in patient acquisition and service line volume through targeted marketing initiatives
Leverage analytics and reporting to inform planning cycles, optimize performance, and drive accountability across tactics
Minimum Qualifications: Minimum of 8-10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment
Familiarity with marketing analytics, campaign evaluation, and optimization methods
Demonstrated ability to translate strategy into executable marketing plans
Deep expertise in audience segmentation and channel optimization to effectively engage both patient and physician audiences
Experience with search engine marketing, including developing, optimizing, and managing campaigns
Strong skills in project management, workflow oversight, and execution of tactical deliverables
Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communication approach
Demonstrated success in managing high-volume, complex marketing portfolios with multiple stakeholders, ensuring consistency, quality, and on-time execution
Strong experience leading patient-centered storytelling, including development of narratives, instructional/procedural video content, and physician profiles to differentiate clinical expertise and care delivery
Experience with segmentation, analytics, and channel planning
Bachelors degree in Communications, Marketing, or related field required
Preferred Qualifications: Masters degree in Communications, Marketing, or related field
Background in healthcare, academic medical centers, or other regulated industries
Experience managing planning functions in a matrixed environment
Familiarity with service line marketing and driving growth across clinical specialties
Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.
View Know Your Rights: Workplace discrimination is illegal.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $152,240.27 - $222,768.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.
To view the Pay Transparency Notice, please click here.

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