Product Marketing Assistant Manager - Streaming

A leading entertainment and streaming company is seeking a strategic, analytical Product Marketing Assistant Manager to support B2C product marketing initiatives across its streaming portfolio. This role will help bring new product features and subscriber experiences to market, with a focus on gaming, streaming, identity, engagement, and retention.

Key Highlights
Duration: November 2, 2026–July 31, 2027

What You’ll Do

Develop product marketing strategies for new features and enhanced streaming experiences

Partner with Product Management, Product Design, Consumer Insights, Lifecycle Marketing, PR, Social, Legal, Finance, and regional teams

Lead cross-functional conversations supporting product rollouts and launches

Map subscriber journeys and serve as the voice of the consumer across product experiences

Translate business objectives into actionable campaign briefs, messaging, audience definitions, and KPIs

Turn technical product capabilities into clear customer benefits and value propositions

Ensure consistency across copy, intellectual property, product UI, and subscriber growth and retention touchpoints

Use research, subscriber data, testing, and performance insights to guide recommendations

Support gaming, streaming, identity, and broader subscriber-experience initiatives

Proactively identify risks, resolve operational issues, and keep multiple workstreams moving with limited oversight

Qualifications

4+ years of experience in B2C product marketing, product management, marketing strategy, business strategy, or management consulting

Strong customer-insights and go-to-market experience

Clear understanding of the full marketing funnel, subscriber engagement, retention, and lifecycle marketing

Strong analytical skills, including interpreting data, developing experiments, and presenting actionable recommendations

Experience creating campaign briefs, positioning, messaging, value propositions, target audiences, and KPIs

Exceptional presentation and communication skills, with experience leading conversations with senior stakeholders

Proven ability to manage complex, interdependent projects within a highly matrixed organization

Strategic and creative thinker who can move comfortably between customer data, product strategy, and consumer-facing messaging

Streaming, entertainment, gaming, studio, or large-company experience is preferred

Bachelor’s degree or equivalent professional experience required; MBA preferred

We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/

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