Marketing and Business Development

Musick Peeler is seeking a Marketing & Business Development professional to support and advance the firm’s strategic growth initiatives firmwide. Based in the Los Angeles office, this role works closely with attorneys and firm leadership to drive client development, strengthen relationships, and enhance the firm’s market presence.
This position requires a strategic and hands-on professional who can translate business objectives into measurable outcomes, while maintaining a strong client service focus and high level of execution. This is a full-time, exempt position and will be eligible for a hybrid work schedule after 90 days with the Firm.
Key Responsibilities Partner with attorneys and practice group leaders to develop and execute business development plans aligned with firm priorities
Work with attorneys on marketing strategies, client engagement, and relationship development
Serve as a responsive, day-to-day marketing resource for individual attorneys, managing requests through a centralized intake process with timely turnaround
Identify and advance opportunities for client growth, cross-selling, and revenue generation
Manage the preparation of pitches, proposals, RFP responses, and client presentations, including development of reusable pitch materials, attorney experience descriptions, and follow-up tracking
Coordinate and execute client events, sponsorships, conferences, and local outreach initiatives, including content development, targeted invitations, and follow-up strategies
Plan and produce webinars, CLE programs, and virtual client briefings, including topic development, speaker coordination, presentation materials, and platform logistics
Oversee event logistics to ensure seamless execution and meaningful engagement
Support participation in key industry organizations and strategic sponsorships
Conduct market, client, and industry research to inform business development strategies
Maintain and track experience and business development efforts
Support lateral integration and contribute to firmwide marketing initiatives
Provide individual and group business development coaching and training to attorneys at all levels, including practical guidance on building referral networks, client outreach, LinkedIn use, and professional visibility
Partner with internal stakeholders to strengthen firm branding, ensuring consistency across materials, messaging, and client-facing content
Coordinate graphic design, marketing collateral, advertisements, and invitations, managing outside design vendors as needed to maintain brand consistency
Support and enhance the firm’s online presence, including website content, attorney bios, practice group descriptions, and digital marketing initiatives across multiple platforms, with particular emphasis on LinkedIn strategy and management
Collaborate on content development and thought leadership efforts to elevate the firm’s visibility and reputation in the market, including client alerts, bylined articles, press releases, firm announcements, and coordination with outside media and publication opportunities
Monitor market trends and competitive activity to inform strategic direction
Develop, track, and report on key performance metrics related to business development initiatives, including pipeline activity, conversion rates, and return on investment
Prepare and present regular reports to firm leadership on the effectiveness of marketing and business development efforts, offering actionable insights and recommendations
Analyze the impact of events, campaigns, and client initiatives to guide future investments and resource allocation
Partner with firm leadership to refine strategies based on data-driven outcomes and evolving market conditions
Qualifications & Experience Bachelor’s degree or equivalent experience is required
Five (5)+ years of marketing and/or business development experience within a law firm environment, with demonstrated ability to serve as the primary marketing resource for a firm or practice group
Strong understanding of the legal industry, including local market dynamics and competitive landscape
Proven ability to build relationships and work effectively with attorneys and firm leadership
Excellent written and verbal communication skills, with the ability to present complex ideas clearly and persuasively
Strong organizational and project management skills, with attention to detail and the ability to manage multiple priorities
Strategic, practical, and solutions-oriented mindset with a proactive, hands-on approach
Resourceful, self-directed, and able to influence effectively without direct authority
High level of professionalism, sound judgment, and strong analytical capability
Benefits & Compensation We offer a collaborative and professional work environment with a competitive salary and excellent benefits. A summary of our full-time benefits includes:
Retirement: 401(k) plan with annual employer contribution; employee deferrals available
Healthcare: Medical (HMO/PPO/HSA options), dental, and vision coverage; Dependent coverage, domestic partners coverage is available
Life Insurance: Group and supplemental life insurance options available
Disability: Long-term disability and long-term care insurance options available
Wellbeing: Employee wellbeing program, including EAP professional counseling and referral services
Paid Time Off: Competitive vacation and sick leave; paid firm holidays
Parking and Commuting: Parking is covered and monthly commuting allowance is offered
Celebrations: Events for holidays, birthday commemorations, special staff acknowledgments and annual events
Community Involvement Opportunities: Firm-sponsored community outreach opportunities are available
Flexible Spending Account (FSA)/Plans – Sections 125 and 132 plans available
Professional Development Opportunities: On-boarding and in-house training programs, continuing learning and professional growth and development opportunities
Hybrid Schedule: A hybrid schedule is available for this position
Salary range for this position is $120,000 - $150,000 DOE
Firm Information Please visit www.musickpeeler.com for more detailed information about our firm.
Musick, Peeler & Garrett LLP provides equal employment opportunity to all employees and applicants without regard to race, color, creed, gender, religion, marital status, age, national origin, sex or any other applicable category protected by state and/or federal laws. In addition to federal law requirements, Musick, Peeler & Garrett LLP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the firm has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, retention, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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