Freelance Director, Media Planning & Strategy (Rx)
Engagement Details
- Duration: Immediate start through approximately mid-December
- Hours: 30-40 hours per week
- Location: Onsite preferred; hybrid in NYC
About the Role
We’re seeking a freelance Director of Media Planning & Strategy to support a pharmaceutical advertising agency’s media team during an upcoming Rx pitch. This person will take ownership of day-to-day media planning and oversight of existing business, allowing the team to focus on new-business development.
Responsibilities
- Provide strategic direction and support during an Rx pitch, with hands-on pitch contributions as needed.
- Lead day-to-day HCP media planning, with additional oversight of patient/DTC media as needed.
- Manage ongoing media planning deliverables and account priorities to keep current business on track.
- Partner with the existing team to manage workload and maintain momentum across accounts during a busy pitch period.
Requirements
- Director-level experience in media planning and strategy, ideally within a pharmaceutical or healthcare advertising agency.
- Strong Rx pharmaceutical media planning experience, with HCP media expertise essential.
- Patient/DTC media experience is a plus.
- Experience supporting and contributing to new-business pitches, ideally within pharma or healthcare.
- Ability to step into an established team, take ownership quickly, and balance strategic oversight with hands-on execution.