Freelance Media Director

Freelance Director, Media Planning & Strategy (Rx)
Engagement Details
Duration: Immediate start through approximately mid-December
Hours: 30-40 hours per week
Location: Onsite preferred; hybrid in NYC

About the Role
We're seeking a freelance Director of Media Planning & Strategy to support a pharmaceutical advertising agency's media team during an upcoming Rx pitch. This person will take ownership of day-to-day media planning and oversight of existing business, allowing the team to focus on new-business development.

Responsibilities
Provide strategic direction and support during an Rx pitch, with hands-on pitch contributions as needed.
Lead day-to-day HCP media planning, with additional oversight of patient/DTC media as needed.
Manage ongoing media planning deliverables and account priorities to keep current business on track.
Partner with the existing team to manage workload and maintain momentum across accounts during a busy pitch period.

Requirements
Director-level experience in media planning and strategy, ideally within a pharmaceutical or healthcare advertising agency.
Strong Rx pharmaceutical media planning experience, with HCP media expertise essential.
Patient/DTC media experience is a plus.
Experience supporting and contributing to new-business pitches, ideally within pharma or healthcare.
Ability to step into an established team, take ownership quickly, and balance strategic oversight with hands-on execution.