Company Description Wilkins Media is a premier media planning and buying agency with more than six decades of experience helping brands and agencies capture attention and drive measurable results. The company specializes in out-of-home (OOH), experiential, and digital media, providing clients with end-to-end support from strategy through execution. Wilkins Media is known for its deep media expertise and data-informed approach to building campaigns that perform in diverse markets. Team members collaborate closely with clients, media vendors, and internal partners to deliver efficient, high-impact advertising solutions.
Role Description The Military Media Advertising Coordinator is a full-time remote role responsible for supporting the planning, execution, and optimization of advertising campaigns targeting military audiences. This role coordinates with internal teams and external partners to manage campaign timelines, gather requirements, and ensure accurate trafficking of OOH, experiential, and digital media placements. Daily tasks include organizing campaign materials, maintaining up-to-date records in internal systems, monitoring campaign performance, and preparing status reports and post-campaign summaries. The coordinator serves as a primary point of contact for routine client and vendor communications, helps resolve issues, and contributes to improving processes that support military-focused media initiatives. The role also involves conducting basic research on military markets, assisting with budgeting and billing documentation, and ensuring campaigns align with client goals and Wilkins Media standards.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate effectively with clients, vendors, and internal teams.
- Candidates should possess solid Analytical Skills to interpret media results, review campaign data, and support decision-making for campaign optimization.
- Candidates should possess Customer Service skills to manage inquiries, respond professionally to client and partner requests, and maintain positive working relationships.
- Candidates should possess foundational Sales and Marketing skills to understand campaign objectives, audience targeting, and media strategies in military and general markets.
- Additional beneficial qualifications include strong organizational skills, attention to detail, proficiency with office and media planning software, and the ability to manage multiple projects in a remote environment.
- Experience in media, advertising, or related fields and familiarity with military audiences or military community marketing is preferred but not required.