We're looking for a TikTok Live Host to run livestream shopping sessions for Vice Versa's roster of direct-to-consumer brand clients, with the goal of driving product sales in real time. You'll be the face and voice of each stream: introducing products, answering questions from viewers, and keeping the energy up for hours at a time.
This is a part-time, in-studio role to start. As the live program grows, there's room to move into a larger role with commission on top of your hourly rate.
What You'll Be Doing
Host live shopping streams on TikTok for a rotating roster of DTC brand clients
Run sessions typically 2 to 5 hours long, showcasing a lineup of different products within each stream
Introduce and demo products on camera, speaking to features, benefits, and current offers in real time
Read and respond to viewer comments live, answering questions and reacting to what the audience wants to see
Drive urgency and conversion through live pitches, promotions, and calls to action
Host from Vice Versa's NYC studio using our TikTok Live setup and equipment
Coordinate with our affiliate and creative teams before each stream on product lineup, key talking points, and brand-specific messaging
Shift tone and pitch style from brand to brand and audience to audience
You Should Have
Strong on-camera presence and the ability to hold energy and attention for hours at a time
Charisma and quick thinking. You can talk naturally, improvise without a script, and keep a stream moving
Real comfort selling. You can pitch a product, handle questions or pushback, and create urgency without sounding scripted
Familiarity with TikTok as a platform, including how TikTok Live and TikTok Shop work from a viewer's side
No prior professional hosting or livestreaming experience required. We care more about presence and personality than a resume
Reliability and punctuality. Streams run on a set schedule with real viewers watching
Willingness to learn new products and brand messaging quickly, since you'll repping multiple brands
Schedule, Location & Compensation
Location: in-person at Vice Versa's NYC studio
Hours: up to 10 hours per week to start, scheduled around individual stream sessions
Session length: typically 2 to 3 hours per live stream
Engagement type: part-time, 1099 contractor
Pay: $25-$30 per hour to start, based on experience
Growth path: opportunity to move into a commission structure tied to sales performance, on top of hourly pay, as the program scales
SALARY
$25.00 - $30.00 per hour
NON-UNION
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Paid TikTok Shop Livestream Host Vice Versa Media New York, NY US 10/27/2026
Playbill, Inc. · New York, NY, USA ·
- Pay:
- $25-$30/hr
- Job type:
- Contract