Executive Director, HCP Marketing

Executive Director, Head of HCP Marketing
Location: Remote, United States

Employment Type: Full-Time

About the Opportunity
Our client is a growing biotech company preparing for a US product launch and is seeking a Head of HCP Marketing to lead the strategy and execution of its healthcare professional engagement efforts.

This is a highly visible leadership opportunity for an experienced pharmaceutical marketer who can develop the HCP strategy, shape broader brand direction, and mobilize cross-functional teams toward a successful launch. The ideal candidate will bring strong commercial judgment, executive presence, and a proven ability to operate effectively in competitive, high-visibility markets.

Key Responsibilities

Develop and lead the U.S. HCP marketing strategy, including brand planning, customer segmentation, targeting, positioning, messaging, and engagement strategy.

Lead promotional strategy and execution across personal promotion, digital, omnichannel, peer-to-peer education, congresses, and other HCP-facing channels.

Translate customer insights, market research, competitive intelligence, and analytics into actionable marketing strategies.

Drive launch readiness and commercialization activities, ensuring alignment across marketing, sales, medical, and commercial operations.

Partner closely with Sales leadership to align brand strategy, field execution, messaging, training, and customer engagement.

Lead the development of promotional materials, sales tools, speaker programs, educational initiatives, and other customer-facing resources.

Develop and execute an integrated omnichannel strategy that creates a consistent and differentiated HCP experience.

Monitor competitive dynamics and identify opportunities to differentiate the brand in a crowded and closely watched market.

Build strong relationships with internal and external stakeholders, including physicians and other healthcare professionals.

Provide strategic recommendations, business insights, and performance updates to senior leadership.

Build, develop, and lead a high-performing marketing organization as the team grows.

What We're Looking For

15+ years of experience in pharmaceutical or biopharmaceutical marketing, commercial strategy, or a closely related commercial function.

Experience in gastroenterology, immunology, inflammation, or another adjacent competitive specialty market is required.

Significant experience leading HCP marketing and promotional strategy for specialty pharmaceutical brands.

Demonstrated experience supporting or leading a major product launch , including pre-launch planning and launch readiness.

Experience working in competitive, highly visible markets where differentiation and strong customer engagement are critical.

Strong partnership with Sales and an understanding of how field teams translate brand strategy into customer engagement.

Demonstrated success developing and executing integrated, omnichannel HCP strategies.

Experience leading, mentoring, or building high-performing marketing teams.

Bachelor's degree required; advanced degree or MBA is a plus .

Why This Opportunity?

High-visibility leadership role with significant influence over HCP and broader brand strategy.

Opportunity to shape commercialization strategy ahead of a major U.S. launch.

Significant cross-functional exposure and partnership with senior leadership.

Ability to help build and scale a growing marketing organization.

Opportunity to make a meaningful impact within a rapidly evolving biopharmaceutical company.

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