Executive Director, HCP Marketing
About the Company
Pioneering pharmaceutical company specializing in smoking cessation treatments
Industry
Biotechnology
Type
Public Company
Founded
2015
Employees
11-50
Specialties
- smoking cessation
- biotechnology
- and pharmaceuticals
About the Role
The Company is seeking an Executive Director, HCP Marketing, to translate brand and commercial strategy into coordinated healthcare professional marketing programs. The role will develop and execute omnichannel campaigns, promotional content, field sales resources, peer-to-peer education, speaker programs, and professional event initiatives. The successful candidate will collaborate across commercial, sales training, and medical functions, manage external agency partners, and coordinate promotional review processes. They will also use field feedback and engagement data to assess performance and improve programs.
Candidates should have at least 12 years of pharmaceutical or biotechnology marketing experience, including a record of delivering multichannel HCP programs and supporting a product launch. Required experience includes developing promotional and digital campaigns, managing agency deliverables and budgets, coordinating materials through medical, legal, and regulatory review, and working with speaker programs and professional stakeholders. Familiarity with promotional compliance, CRM-enabled engagement, omnichannel marketing, and campaign measurement is important. Strong project management, communication, and cross-functional collaboration skills are essential, along with a hands-on, adaptable approach.
Hiring Manager Title
SVP, Marketing & Communications
Functions
- Marketing