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Londontown, Inc. is hiring: Creative Strategist/DTC Beauty Brands only in United

Londontown, Inc. · United, WV, USA ·

Job type:
Full Time

Job Description

Full-time Paid Social & Creative Strategy hours 8am to 4.0pm US EST

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OVERVIEW

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LONDONTOWN is looking for a full-time Creative Strategist to join our growing creative team. You'll work directly with the Creative Strategy Lead to develop high-performing paid social concepts across Meta, TikTok, Pinterest, Amazon, and beyond, analyzing paid ads, identifying winning angles, and translating strategy into execution-ready briefs and copy.

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This is an execution-forward role for someone who thinks in hooks, lives in the feed, and understands what it takes to build ads that convert.

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ROLE RESPONSIBILITIES

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Concept Development

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  • Build high volume concepts end-to-end, from insight and angle to hooks, copy, and visual direction
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  • Manage high volume creative production pipeline end-to-end, tracking briefs from concept through delivery in ClickUp and ensuring assets are organized, reviewed, and handed off on schedule
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  • Work with a mix of self-directed briefs and directional guidance from the Creative Strategy Lead
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  • Analyze paid ads across Meta, TikTok, Pinterest, Amazon, and more to inform new concepts
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  • Interpret performance metrics, including ROAS, CTR, hook rate, hold rate, thumb-stop rate, cost per purchase, and more, to evaluate creative effectiveness and prioritize iterations
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  • Manage deadlines aligned to the marketing calendar, ensuring creative is ready ahead of key launch dates and promotions.
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Creator & Team Collaboration

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  • Select preferred UGC creators from a shortlist provided by the Digital Marketing Coordinator, no sourcing, outreach, or management required
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  • Provide creative direction and feedback to designers on brief execution. Designers are not direct reports, but collaboration is expected to ensure concepts are executed accurately.
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  • Collaborate cross-functionally with the Digital Marketing Director, Creative Strategy Lead, Media Buyer, and other Creative Strategists to align on priorities, share performance learnings, and maintain a cohesive creative direction across campaigns.
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Tools (experience preferred)

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  • Creative analytics & strategy: Motion Creative Analytics, Atria, Ads Manager
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  • Production & workflow: Frame.io, ClickUp, Claude
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