Job Description
Full-time Paid Social & Creative Strategy hours 8am to 4.0pm US EST
\nOVERVIEW
\nLONDONTOWN is looking for a full-time Creative Strategist to join our growing creative team. You'll work directly with the Creative Strategy Lead to develop high-performing paid social concepts across Meta, TikTok, Pinterest, Amazon, and beyond, analyzing paid ads, identifying winning angles, and translating strategy into execution-ready briefs and copy.
\nThis is an execution-forward role for someone who thinks in hooks, lives in the feed, and understands what it takes to build ads that convert.
\nROLE RESPONSIBILITIES
\nConcept Development
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- Build high volume concepts end-to-end, from insight and angle to hooks, copy, and visual direction \n
- Manage high volume creative production pipeline end-to-end, tracking briefs from concept through delivery in ClickUp and ensuring assets are organized, reviewed, and handed off on schedule \n
- Work with a mix of self-directed briefs and directional guidance from the Creative Strategy Lead \n
- Analyze paid ads across Meta, TikTok, Pinterest, Amazon, and more to inform new concepts \n
- Interpret performance metrics, including ROAS, CTR, hook rate, hold rate, thumb-stop rate, cost per purchase, and more, to evaluate creative effectiveness and prioritize iterations \n
- Manage deadlines aligned to the marketing calendar, ensuring creative is ready ahead of key launch dates and promotions. \n
Creator & Team Collaboration
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- Select preferred UGC creators from a shortlist provided by the Digital Marketing Coordinator, no sourcing, outreach, or management required \n
- Provide creative direction and feedback to designers on brief execution. Designers are not direct reports, but collaboration is expected to ensure concepts are executed accurately. \n
- Collaborate cross-functionally with the Digital Marketing Director, Creative Strategy Lead, Media Buyer, and other Creative Strategists to align on priorities, share performance learnings, and maintain a cohesive creative direction across campaigns. \n
Tools (experience preferred)
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- Creative analytics & strategy: Motion Creative Analytics, Atria, Ads Manager \n
- Production & workflow: Frame.io, ClickUp, Claude \n
