Creative Strategist/DTC Beauty Brands only

Full-time Paid Social & Creative Strategy hours 8am to 4.0pm US EST

OVERVIEW
LONDONTOWN is looking for a full-time Creative Strategist to join our growing creative team. You'll work directly with the Creative Strategy Lead to develop high-performing paid social concepts across Meta, TikTok, Pinterest, Amazon, and beyond, analyzing paid ads, identifying winning angles, and translating strategy into execution-ready briefs and copy.
This is an execution-forward role for someone who thinks in hooks, lives in the feed, and understands what it takes to build ads that convert.

ROLE RESPONSIBILITIES

Concept Development
Build high volume concepts end-to-end, from insight and angle to hooks, copy, and visual direction
Manage high volume creative production pipeline end-to-end, tracking briefs from concept through delivery in ClickUp and ensuring assets are organized, reviewed, and handed off on schedule
Work with a mix of self-directed briefs and directional guidance from the Creative Strategy Lead
Analyze paid ads across Meta, TikTok, Pinterest, Amazon, and more to inform new concepts
Interpret performance metrics, including ROAS, CTR, hook rate, hold rate, thumb-stop rate, cost per purchase, and more, to evaluate creative effectiveness and prioritize iterations
Manage deadlines aligned to the marketing calendar, ensuring creative is ready ahead of key launch dates and promotions.
Creator & Team Collaboration
Select preferred UGC creators from a shortlist provided by the Digital Marketing Coordinator, no sourcing, outreach, or management required
Provide creative direction and feedback to designers on brief execution. Designers are not direct reports, but collaboration is expected to ensure concepts are executed accurately.
Collaborate cross-functionally with the Digital Marketing Director, Creative Strategy Lead, Media Buyer, and other Creative Strategists to align on priorities, share performance learnings, and maintain a cohesive creative direction across campaigns.
Tools (experience preferred)
Creative analytics & strategy: Motion Creative Analytics, Atria, Ads Manager
Production & workflow: Frame.io, ClickUp, Claude