Marketing Manager

POSITION DETAILS LOCATION: Warren,Michigan (On-site, Monday to Friday)
JOB TYPE: Full-time
PAY: Starting at $70,000 per year
ABOUT US House Brands Distro is a Michigan cannabis distribution company behind a growing portfolio of brands, including Pressure Pack, North Coast, Top Smoke, Zoot Rollz, and Goodiez, with new launches like Arods, Candy Factory, and Dough Boys on the way. We're looking for a Marketing Manager to lead strategy, creative, and execution across our brands.
ABOUT THE ROLE You'll own marketing strategy, brand development, and campaign execution for 3 to 5 brands at a time. You'll approve all content, direct creative, run events, and keep every brand organized and on schedule from concept to retail shelf.
WHAT YOU'LL DO Brand & Campaign Management
Lead marketing planning and execution for 3 to 5 brands
Oversee content creation and social media management
Plan and launch new products and brand drops
Manage menu and Weedmaps updates
Run promotional campaigns, including billboards, print signage, and merch
Content Approvals & Creative Direction
Review and approve all content before it goes live (social, menus, print, packaging, promo)
Direct photo, video, animation, podcast, and digital content
Lead concept development, storyboarding, treatments, and editing
Manage professional shoots and creative campaigns
Packaging, Design & Brand Standards
Oversee packaging development and graphic design
Source packaging, merch, and promo materials through Alibaba and other suppliers
Ensure all print and digital collateral meets brand standards
Manage merchandising and promotional materials
Events, Partnerships & Activations
Plan and execute sponsored events, vendor days, pop-ups, and meet and greets
Coordinate artist collaborations and field marketing activations
Build retail partner relationships through in-store promotions
Retail & Digital Marketing Operations
Manage brand websites (Wix), merch platforms, and store locator updates
Oversee store displays, billboards, and retail support
Keep Google Drive and brand content drives organized and current
Distribute marketing assets, menus, and drop content to retailers and sales reps
Project Management, CRM & Analytics
Build and manage marketing boards, timelines, and assignments in Monday.com
Manage retailer and partner contacts and outreach through our CRM
Track social, web, and campaign performance and report results
Recommend strategy changes based on the data
Vendor, Team & Budget Coordination
Coordinate vendors, freelancers, and the internal creative team
Manage timelines and track marketing budgets and expenses
Plan cross-team product drops and make sure everyone has the assets and info they need
MUST KNOW WIX
Brand website updates and maintenance
ALIBABA
Sourcing packaging, merch, and promo materials
MONDAY.COM
Project boards, timelines, and task management
GOOGLE DRIVE
Organizing brand drives and distributing assets
CANVA
Quick-turn graphics and marketing materials
PHOTOSHOP
Editing, mockups, and design review
WHAT YOU BRING 3+ years of marketing management experience, multi-brand preferred
Proven creative direction experience (photo, video, digital campaigns)
Strong project management and organization skills
Experience with a CRM and social media and campaign analytics
Experience managing budgets and vendors, including overseas suppliers
Sharp eye for brand standards, packaging, and design
Cannabis industry experience strongly preferred
REQUIREMENTS Must be 21 or older
Must be able to pass a background check
Valid driver's license and reliable transportation for events and retail visits
Availability for occasional evening and weekend events
WHY JOIN US [Benefits: health, PTO, employee discount, etc.]
Lead marketing for some of Michigan's top cannabis brands
Help launch new brands from the ground up

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