Social Media Analyst

Overview
Apex Service Partners - Senior Paid Social Analyst ($90k-$110k)

We do not accept unsolicited resumes or submissions from external recruiting agencies.

About Apex Service Partners

Apex Service Partners is a people-focused HVAC, plumbing, and electrical services group. We partner with and build long-term local brands across the country that offer the best residential service experience and the best place for tradespeople to work.

About the Role

We are looking for a Senior Paid Social Analyst to build and lead Apex’s paid social program across Meta and YouTube. You will report directly to the PPC Manager for the West/Gulf region and work closely with the Head of Paid Digital to plan, launch, and optimize campaigns for a growing portfolio of HVAC and plumbing brands across the country. This is the company’s first dedicated paid social position, so you will help define how we set up accounts, and scale what works. You will also be the go-to person for onboarding new business acquisitions.

Key Responsibilities

Paid Social Campaign Management: Plan, launch, and optimize paid social campaigns on Meta and YouTube that drive awareness and lead generation for booked service calls for local HVAC and plumbing brands

Meta Business Profile Administration: Coordinate Meta Business Manager setup, ad account and Page access, and permissions for each brand. Onboard new acquisitions and troubleshoot access issues with Business Manager and Ads Manager

Conversion Tracking and Attribution: Partner with analytics and CRM teams to implement and maintain the Meta Pixel, Conversions API, and YouTube conversion tracking. Build attribution models that connect campaign activity to booked jobs and revenue

Budget, Bidding, and Audience Strategy: Manage budget allocation, bid strategies, and audience targeting, including custom and lookalike audiences built from customer data.

YouTube Campaigns: Build and manage YouTube video campaigns within Google Ads, coordinating with the PPC team on account structure and budget

Performance Analysis and Reporting : Monitor key metrics, deliver clear reporting to brand operators, and marketing managers, and translate data into actionable recommendations

Testing and Optimization: Design and run creative, audience, and placement tests to continually improve cost per lead and ROAS

Cross-Functional Collaboration: Work with the PPC, SEO, creative, and technical teams to ensure cohesive campaign execution across channels

Landing Page Support: Coordinate with the team on landing page needs for paid social campaigns, including Unbounce builds where applicable

Industry Awareness: Stay current on platform updates, privacy changes, and paid social best practices, and share learnings with the team

Qualifications

Bachelor’s degree in marketing, advertising, business, analytics, or related fields

5-8+ years of experience in paid social advertising, with hands‑on management of Meta Campaigns

Working knowledge of YouTube advertising and video campaign performance

Strong understanding of Meta Business Manager, Ads Manager, the Meta Pixel, and the Conversions API

Strong analytical skills with a data‑driven mindset; advanced proficiency in Excel

Demonstrated ability to manage multiple accounts and priorities in a fast‑paced environment

Excellent communication skills and the ability to present findings to non‑technical stakeholders

Preferred Qualifications

Agency experience managing paid social for multiple clients or brands

Experience with Google Ads, including YouTube campaigns built in Google Ads

Experience building landing pages in Unbounce or similar tools

Experience with ServiceTitan or other field service CRMs

Meta Certified Media Buying Professional or similar platform certification

Familiarity with Google Tag Manager

Familiarity with Claude or ChatGPT

Work Location

This position is four days onsite in the Las Colinas area of Irving, TX, with Wednesdays remote.Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

Posted Max Pay Rate
USD $110,000.00/Yr.

Posted Min Pay Rate
USD $90,000.00/Yr.

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