Performance Marketing Manager/Director

Growth Marketing Manager– US

West Palm Beach, Florida

Someone who sees revenue falling and immediately wants to understand why.
Someone who can find the problem in the data, develop the strategy and personally execute the solution.
Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all
You should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.
We want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.

Drive profitable Ecommerce growth across multiple consumer brands
Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels
Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance
Identify growth opportunities using Shopify, GA4, advertising platforms and customer data
Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers
Partner with Creative to turn performance insights into better advertising
Work with CRM and retention resources to improve repeat purchase and LTV
Develop launch and growth strategies for new products and brands
Allocate marketing dollars based on incremental growth and profitability
Move quickly from data → insight → test → execution → scale

7+ years of hands on performance and growth marketing experience
Proven experience scaling Ecommerce or DTC brands
Advanced experience personally managing paid media performance
Deep understanding of creative strategy and performance creative
Experience with CRO, landing pages, funnels, offers and customer acquisition
Strong financial understanding of CAC, LTV, gross margin and contribution margin
Experience across multiple brands or categories is strongly preferred
Beauty, personal care, wellness, healthcare or CPG experience is a plus