Marketing Head

About the Role
OCPBiz is looking for an experienced and visionary Head of Marketing with a minimum of 8 to 10 years of experience as a Head of Marketing to lead marketing strategy and execution across 5 to 6 projects, including early-stage startups that need expert leadership in branding, positioning and business growth.
If you have built brands from the ground up, led high-performing teams and delivered measurable growth across multiple businesses, we would love to hear from you. Experience in the healthcare or health tech industry is must.

Key Responsibilities
Leading the Team

Lead, coach and mentor the marketing team, aligning individual goals with business objectives

Build a strong, growth-focused marketing culture across all projects and business channels

Define and manage marketing processes, guidelines and tools for each project

Support sales and business development with strategies to secure top prospects, from prospecting to proposals to renewals

Ensure timely and clear communication with internal teams, clients and external stakeholders

Oversee internal and external communications strategy, including PR and media relations

Oversee partnerships and community engagement initiatives that strengthen brand presence

Leading the Business

Act as a member of the senior leadership team, driving results with a strategic mindset for both Digital and Offline marketing

Own and execute marketing strategy for 5 to 6 projects across brand, performance, digital and product marketing

Build brand identity, positioning and messaging for startup projects from scratch

Lead a 3-year sales and marketing strategy in partnership with sales leadership

Drive customer acquisition across paid search, paid social, SEO, email and content

Optimize CAC, conversion rates, customer lifetime value (LTV) and marketing ROI

Develop go-to-market strategies for new products and services

Own marketing budgets and regularly review financial performance and reporting

Manage risk through proactive negotiation, contracts and vendor oversight

Ensure planning timelines are met, including budgets, reporting and standard operating procedures

Build strong industry connections across marketing, healthcare, startup and technology ecosystems

Requirements

Minimum 8-10 years of experience as a Head of Marketing (or equivalent senior marketing leadership role)

Healthcare, health tech or other regulated industry experience is preferred

Post-secondary degree or diploma in marketing, or an equivalent combination of education and experience

Proven track record of branding and scaling startups, Health Care, Health Care tech, DTC, e-commerce or subscription businesses

Strong performance marketing expertise with demonstrable results in acquisition and conversion

Exceptional writing skills, creativity and energy

Strong analytical skills to assess, forecast and identify market opportunities

Strong attention to detail and high standards for excellence

Ability to multitask in a high-pressure environment and manage multiple projects under tight deadlines

Ability to coordinate with internal and external stakeholders while managing a diverse workload

Open to receiving feedback and confident giving it to team members and colleagues

Experience working with international clients is a strong plus

Who You Are

You demonstrate respect and kindness

You are accountable for performance

You foster collaboration

You model integrity

You communicate with courage

You are creative and strategic

Why Join OCPBiz?

Lead marketing across diverse, high-growth projects

Shape brands from day one and see your impact directly

Flexible remote working, or join our team on-site in Ahmedabad

A seat at the leadership table

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