Growth Marketing Manager

The Growth/Performance Marketing Manager owns All Aboard America Holdings’ (AAAHI) demand generation and marketing performance engine, with accountability for driving qualified interest, improving conversion, and reporting impact in business terms. This role is responsible for managing and optimizing the channels, campaigns, and analytics that support pipeline growth across AAAHI’s service lines, including charter, contract, and workforce transportation. Reporting to the Marketing Director, the Growth / Performance Marketing Manager executes within established marketing strategy and brand guardrails, partnering closely with Content and Brand on campaign messaging alignment while maintaining a clear focus on measurable outcomes, efficiency, and revenue impact.
Core Responsibilities 1. Demand Generation and Funnel Performance Plan and execute demand generation campaigns aligned to marketing priorities
Own performance execution across key channels, including:
Paid search and paid social
SEO and organic acquisition
Email and lifecycle marketing
Retargeting and conversion campaigns
Optimize funnel performance through ongoing testing and iteration
Improve lead quality and conversion by aligning targeting, landing pages, and follow-up readiness
Ensure marketing programs reflect operational realities and customer decision drivers
Formalize ownership of performance marketing channels through repeatable testing, optimization, and ROI discipline
2. Performance Measurement and Reporting Own marketing performance KPIs, including:
Lead volume and quality signals
Conversion rates across key touchpoints
Pipeline influence and revenue contribution
Cost efficiency and ROI
Report on marketing performance and insights in clear business terms
Build clear, repeatable reporting cadence that supports decision-making
Build and maintain a marketing performance dashboard and recurring reporting cadence once the role is activated
Support closed-loop performance insights with Sales Ops to improve funnel visibility and campaign targeting over time
Surface tradeoffs, risks, and optimization opportunities to the Marketing Director
Maintain strong analytics discipline across campaigns and web performance
3. Website. SEO and Conversion Optimization Partner on website performance and conversion strategy, including:
Landing page optimization
Conversion rate improvement
SEO health and search visibility
Monitor key website KPIs such as:
Form engagement and abandonment
Search performance by service line
Ensure digital experiences support clear customer expectations and inquiry readiness
4. Campaign Execution and Optimization Plan, launch, and optimize campaigns aligned to marketing priorities
Test and iterate creative, targeting, and channel mix to improve outcomes
Coordinate with Content and Brand to ensure messaging consistency in performance channels
Use brand-approved messaging frameworks while optimizing for conversion and response
5. Sales Ops Partnership and Pipeline Alignment Partner with Sales Operations on pipeline alignment and performance feedback
Ensure marketing performance efforts support lead readiness, service fit, and sales realities
Incorporate market and sales feedback into campaign refinement and targeting decisions
6. Channel and Vendor Management Manage external vendors or agencies supporting paid media, SEO, or analytics
Ensure partner work aligns with AAAHI brand standards and performance goals
Recommend channel investment shifts based on ROI and strategic priorities
Support scalable systems that reduce manual work and ad hoc execution
7. Team and Collaboration The Growth / Performance Marketing Manager works closely with:
Marketing Director — strategy, priorities, KPI accountability
Content and Brand Manager — campaign messaging alignment and content support
Marketing Coordinator (via Content and Brand, position TBD) — campaign production and execution support as needed
Sales Ops and Sales Teams — pipeline feedback and market needs
Operations — ensuring demand generation reflects service delivery realities
Required Skills 5–8+ years of experience in growth, performance, or digital marketing roles
Proven experience managing paid media, SEO, lifecycle marketing, and conversion optimization
Strong analytical skills and comfort owning KPI reporting
Experience working in service-based, operationally complex environments
Ability to manage vendors, budgets, and performance tradeoffs

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