Associate Director of AEO Marketing Science

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales
Reporting into Global VP of Marketing Science, the Associate Director, AEO Measurement will help build the measurement foundation of Influencer’s Creator-First AEO capability while contributing to our broader Marketing Science work across clients and campaigns
This role is responsible for turning complex AI-search data into credible, usable intelligence. You will analyze how brands appear across AI engines, identify the sources and signals associated with those results, establish competitive benchmarks, and build measurement frameworks that help us understand how visibility and brand representation change over time
Working closely with Creative Strategy, you will distill large amounts of data into the insights that actually matter — giving strategists, creators and clients a clear understanding of what is happening, where the opportunity exists and what we can learn from activation
Alongside AEO, you will support overall Marketing Science responsibilities across campaign measurement, client reporting, insights and effectiveness
Help establish how one of creator marketing’s newest capabilities is measured and evaluated
Work with emerging AI-search datasets and turn them into meaningful client and strategic intelligence
Build measurement methodologies that connect creator activity with changes in AI discovery
Work across AEO innovation while remaining connected to broader creator marketing measurement and effectiveness
Measures of success - in the first few months, you will have:
A clear and credible measurement methodology for Creator-First AEO
Consistent AEO baselines and benchmarks established across client engagements
Complex data translated into actionable insights that directly inform creator strategy
High-quality, client-ready reporting that makes AEO performance understandable and credible
Strong integration between Marketing Science, Creative Strategy and activation teams
Increasing institutional knowledge around the signals associated with AI visibility and creator content
High-quality delivery across both AEO and overall Marketing Science responsibilities
AI Visibility & Intelligence
Analyze how brands are represented across AI-driven discovery
Use AEO data sources and platforms to understand how brands appear across AI engines
Analyze prompts, responses, citations, sources, topics and brand representation
Identify patterns in the sources, content types and third-party voices associated with AI responses
Surface gaps and opportunities that can inform creator strategy and activation
Competitive Intelligence
Build a clear picture of brand performance relative to competitors
Benchmark clients against relevant competitors across AI visibility, citations, representation and share of voice
Identify where competitors are outperforming and investigate the signals associated with that advantage
Track changes in competitive position over time
Translate competitive data into clear insights for Creative Strategy and clients
Insight Development
Turn large and complex datasets into usable intelligence
Distill AEO platform data into the findings that matter most to strategists, clients and creator briefs
Separate meaningful patterns from noise and prioritize insights based on potential strategic value
Partner closely with Creative Strategy to ensure data translates into clear hypotheses and actions
Develop repeatable approaches to analyzing AEO data across clients and categories
Measurement Frameworks & Impact
Build credible approaches for evaluating Creator-First AEO
Establish pre-activation baselines across relevant indicators including AI visibility, citations, brand representation and share of voice
Define appropriate KPIs and measurement windows based on the objectives of each engagement
Analyze changes following creator activation and identify correlations, patterns and emerging learnings
Clearly distinguish correlation from causation and ensure conclusions accurately reflect what the data can support
Develop benchmarks and longitudinal datasets as Influencer’s AEO work scales
Use learnings to identify which creator, content and strategic approaches appear most strongly associated with positive movement
Reporting & Client Partnership
Make complex measurement simple and credible
Build dashboards, recurring reports and client-ready outputs that make AEO performance easy to understand
Join key client meetings to explain methodology, findings and limitations
Support pitches and new-business conversations requiring measurement expertise
Partner with Creative Strategy to develop integrated strategic and measurement narratives
Help establish Influencer’s external POV on how Creator-First AEO should be measured
Marketing Science Overall
Contribute to Influencer’s broader Marketing Science practice
Support campaign measurement, reporting and analysis across priority clients
Analyze creator and campaign performance to identify actionable insights and optimization opportunities
Contribute to measurement frameworks spanning attention, engagement, brand and business outcomes
Support brand studies, platform measurement, attribution and other Marketing Science initiatives where appropriate
Build clear, client-ready reporting and help teams turn campaign data into recommendations for future activity
Contribute to pitches, QBRs and strategic client conversations requiring measurement expertise
Benefits Private Healthcare: We’ve got you covered for a range of healthcare needs
Enhance Parental Leave: We support our people with big life changes
Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
Hybrid Working Model: We understand that your best work doesn’t need to be in our offices. That’s why we offer our people the option to work from home for two days a week
Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
Flexible Working: Start and finish times that can be flexed to support you
Work from Anywhere Policy: Enjoy the freedom to work from where you want
Dog Friendly Office: Your four-legged friends are always welcome in our office
Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career
Curiosity and working knowledge of AI search, AEO, SEO or emerging digital discovery; direct AEO experience is advantageous but not essentialUnderstanding of creator/social marketing measurement is strongly preferredAbility to identify meaningful patterns and translate data into clear business and strategic insightsAbility to operate comfortably across innovation work and BAU client responsibilitiesStrong communication skills and confidence explaining complex methodologies to non-technical and senior client audiences4-6 years of experience across marketing science, analytics, measurement, digital intelligence, search, social analytics or related disciplinesStrong analytical skills and experience working with large or complex datasetsExperience with dashboards, visualization and analytics platformsExperience developing measurement frameworks, benchmarks and client reportingUnderstanding of digital marketing measurement, attribution and the distinction between correlation and causation

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