Mediabistro logo
job logo

Executive Director, Marketing

IMVT Corporation · New York, NY, USA · Remote ·

Pay:
$280,000-$320,000/yr
Job type:
Contract

Immunovant, Inc. is a clinical-stage biopharmaceutical company dedicated to enabling normal lives for people with autoimmune diseases. As trailblazers in FcRn inhibitor technology, the Company is boldly developing innovative therapies for a range of debilitating autoimmune diseases with significant unmet patient needs.
The Role The Executive Director of Marketing is critical to the commercial launch of IMVT-1402 and the company's transition from clinical-stage to commercial-stage. Reporting to the General Manager of Commercial, this position leads the definition and establishment of the marketing strategy for all IMVT-1402 indications (Graves, MG, and others in development). Partnering with their team, the Executive Director will also work to ensure launch readiness and launch execution.
Key Responsibilities Marketing
Lead the development of an insight-driven marketing strategy and positioning for each brand indication by applying a strategic framework that uses key leverage points and strategic choices to determine targeting scenarios. Lead a cross-functional team, build and shape all launch plans to ensure organizational readiness and success

Partner with Business Analytics to ensure a robust market research plan to deliver market insights for each indication and competitive intelligence and positioning as integral components of indication-level strategic and tactical plans as well as forecast assumptions. Contribute to forecast-level assumptions and analytics.
Review indication-level campaigns and tactics to ensure alignment to the brand strategic choices and key leverage points. Ensure alignment with product positioning and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.
Develop a disease education campaign to shape the market for a new entrant and catalyze a change in Graves' Disease understanding and treatment approach and determine requirements for similar campaigns in follow-on indications.
Ensure brand/launch strategies and positioning are reflected in promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.
Establish media campaigns to support the indications, inclusive of the multi-channel specific strategies and tactics necessary to support the Customer Engagement team e.g., face-to-face, digital, CRM, etc.
Regularly engage with and support the need for thought partnership with functional partners (sales, market access, distribution, medical affairs, etc.).
Communicate with the organization regarding marketing strategy and commercial readiness.
Maintain expertise in each disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed.
Responsible for the management of the marketing team, P&L by indication, and budget.
Requirements BA/BS required; MBA and/or other relevant graduate degree preferred
12+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required
Track record of enterprise and executive leadership influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.
Exceptional communication skills; able to synthesize complex inputs into clear recommendations for executive leadership.
Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.
Analytical, creative, solution-oriented, and decisive.
Remote; Available for travel to Immunovant's NYC office as requested
Dynamic, interactive, fast-paced, and entrepreneurial environment
Domestic or international travel is required (up to 20%)
Salary range for posting
$280,000 - $320,000 USD
Compensation is based on a number of factors, including market location, and may vary depending on job-related knowledge, skills, and experience. Equity and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, dental, vision, 401k, and other benefits, including unlimited paid time off and parental leave.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
As set forth in IMVT Corporation's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

#J-18808-Ljbffr