Consumer Insights Specialist

Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you’re leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to
Make a Difference. Since 1950, we’ve invested in people who lead with integrity,
Welcome to Whataburger Careers!
Our Flavor — Why Whataburger Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you’re leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference. Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you’re ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe For Impact — What You’ll Do As a Consumer Insights Specialist, you’ll turn consumer, category, and market intelligence into meaningful business recommendations that help shape menu innovation, marketing strategies, promotional effectiveness, and operational decisions. By uncovering what matters most to our customers, you’ll help drive business performance and enhance the Whataburger experience. In this role, you’ll embody our values by Making a Difference through actionable insights that influence key decisions, Serving with Heart by championing the voice of the customer, Winning as One through close collaboration with cross-functional partners, and Moving Forward Boldly by leveraging data and research to identify emerging opportunities and fuel continuous growth.
Day-to-Day Ingredients — Responsibilities Lead qualitative and quantitative research projects from design through reporting
Translate business challenges into clear research objectives and learning plans
Design surveys, discussion guides, and other research methodologies
Analyze consumer, category, competitive, and market data
Identify trends, opportunities, and emerging consumer behaviors
Synthesize complex findings into actionable business insights
Develop compelling presentations and recommendations for stakeholders
Partner with Marketing, Operations, Finance, and R&D teams to address business needs
Manage research timelines, vendors, deliverables, and communications
Ensure research quality, data integrity, and methodological rigor
Support strategic decision-making with consumer-centric recommendations
Monitor industry trends and competitive activity to inform business strategies
The Sauce — Pay & Perks As a Consumer Insights Specialist, You Will Receive Competitive Weekly Pay
Bonus Program
5 weeks of PTO Starting on Day One
Flex Weeks
Paid Corporate Holidays
Paid Parental Leave
401(k) match $1/$1 up to 4%
Competitive Medical, Dental, and Vision Benefits
Short-term and Long-term Disability Benefits
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents also eligible) and Hardship Grant Assistance
Discounted Meals for You and a Guest
Cell Phone Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program
What You Bring To The Table — Required Experience Bachelor's degree or equivalent work experience
2+ years of experience in consumer insights, market research, analytics, or a related field
Experience conducting qualitative and quantitative research
Proficiency in survey design and research methodologies
Strong analytical and data interpretation skills
Experience translating research findings into business recommendations
Advanced presentation and storytelling skills
Strong project management and organizational abilities
Ability to manage multiple priorities in a fast-paced environment
Excellent written, verbal, and interpersonal communication skills
Proficiency with Microsoft Office applications, especially PowerPoint and Excel
Extra Toppings — Desired Experience Experience supporting consumer-facing, retail, restaurant, QSR, or hospitality brands
Familiarity with syndicated research and market intelligence platforms
Experience working with consumer segmentation and brand health studies
Working knowledge of statistical analysis techniques
Experience partnering with cross-functional business teams
Curiosity for consumer behavior, marketplace trends, and emerging insights
Ability to transform data into clear, persuasive business stories
Experience managing external research suppliers and agencies
Where & How You’ll Work This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
Eligibility rules may apply to specific benefits
300 Concord Plaza Dr San Antonio TX 78216-6903

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