Google Ads PPC Manager , Charlotte Job at ByteZero Inc. in Charlotte

ByteZero is a digital marketing agency working with small businesses and law firms in Los Angeles, Charlotte and Lake Norman, Charleston, Florida and Toronto. We build websites, run SEO, AI-search visibility and Google Ads, and we rank our own agency websites the same way we rank clients. The agency runs four brands: ByteZero, SkyBridge Creations, California Law Firm SEO and Law Firm Marketing Texas.

This role runs paid search for our clients: local service businesses such as trades and contractors, restaurants and event caterers, law firms and tourism operators in the Carolinas, California and Canada. Budgets are real small-business money, so every click needs a reason. You manage Search and Performance Max campaigns across our Google Ads manager account, keep conversion tracking honest, and explain the results to clients in plain English every week.

Most of the work is in Google Ads, with some Meta Ads alongside it. You work directly with the SEO and web team, so landing pages, tracking and campaigns get fixed together instead of being blamed on each other.

The job is fully remote, but you need to live in the Charlotte metro, on the North Carolina or South Carolina side, so you can meet a client or a teammate in person when that helps.

Campaign management

Build and manage Search and Performance Max campaigns for local service businesses

Write responsive search ads and keep Performance Max asset groups complete and on-brand

Set geo targeting correctly: presence, not interest, for businesses that only serve their own area

Manage bids and bid strategies against each client's cost-per-lead target

Search terms and waste

Audit search terms every week and add negative keywords

Block wrong-city, job-seeker and do-it-yourself traffic before it eats the budget

Check locations, devices and ad schedules for spend that never converts

Keep shared negative keyword lists tidy across accounts

Conversion tracking

Set up and check conversions in GA4 and Google Ads, including enhanced conversions

Track calls, form fills and bookings as separate, clearly named conversions

Catch broken tracking fast when conversions drop or spike for no reason

Work with the web team on tags, events and landing page fixes

Budgets and reporting

Pace budgets across every account in our manager account (MCC) so no client overspends or underspends

Write a short weekly report for each client: spend, leads, cost per lead and what changed

Run Meta Ads campaigns alongside Google Ads for the clients who need them

Recommend where the next dollar should go, with the numbers behind it

Must have

3 to 6 years of hands‑on Google Ads management (agency experience is a plus)

Search and Performance Max campaigns you managed yourself, with results you can explain

Conversion tracking with GA4, Google Tag Manager and enhanced conversions

Search‑term audits, negative keywords and geo targeting for local businesses

Comfortable pacing budgets across many accounts at once

Clear written English for weekly client reports

A reliable computer and home internet for full‑time remote work

Live in the Charlotte metro (North Carolina or South Carolina side)

Nice to have

Google Ads certifications

Meta Ads Manager

Looker Studio reporting

Google Ads scripts or the Google Ads API

Ads for law firms, home services, restaurants or tourism

What we offer

Full‑time role, fully remote within the Charlotte metro

Real client accounts across several industries and markets

Paid tools and accounts provided for the work

Direct access to a senior team, with clear written processes to follow

Pay based on experience. Tell us your expected annual salary in USD in the application

Individuals only. Applications from agencies, staffing firms, recruiters or companies are not accepted.

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