SEO Analyst , Charlotte Job at ByteZero Inc. in Charlotte

ByteZero is a digital marketing agency working with small businesses and law firms in Los Angeles, Charlotte and Lake Norman, Charleston, Florida and Toronto. We build websites, run SEO, AI-search visibility and Google Ads, and we rank our own agency websites the same way we rank clients. The agency runs four brands: ByteZero, SkyBridge Creations, California Law Firm SEO and Law Firm Marketing Texas.
This role is the hands-on SEO work behind those brands' websites, with US local search at the center of it: Google Business Profiles, citations and the map pack for service businesses in the Carolinas and beyond. It is manual, careful work: listings submitted by a person, pages fixed one at a time, every change logged. If you enjoy getting details exactly right and seeing a page climb in Search Console because of something you did, this is for you.
The job is fully remote, but you need to live in the Charlotte metro, on the North Carolina or South Carolina side, so you can meet a client or a teammate in person when that helps.
Local SEO and citations

Optimize and maintain Google Business Profiles: categories, services, service areas, hours, photos and posts
Track map pack and local rankings for the cities each business serves
Submit and maintain business listings by hand on US directories, review sites and industry listings
Keep name, address, phone and website identical across every listing
Track each submission, login owner and verification step in a shared sheet
Find and clean up duplicate, outdated or inconsistent listings
On-page SEO

Write and fix title tags, meta descriptions and heading structure
Map one primary keyword to each page and flag cannibalization
Add internal links, image alt text and FAQ content where it helps
Check structured data (LocalBusiness, Service, FAQPage) with Google's tools
Technical SEO

Crawl sites with Screaming Frog or a similar crawler and report issues
Work Search Console: indexing, canonicals, redirects, sitemaps, robots.txt
Run Lighthouse / PageSpeed checks and log Core Web Vitals problems
Verify fixes after each deploy and record the result
Off-page SEO

Manual outreach for citations, local resource pages and unlinked mentions
Backlink audits: find spam and toxic links and prepare disavow files
Broken-link reclamation and relationship-based link earning
Weekly written log of work done and what moved in Search Console
Must have

2 to 4 years of hands-on SEO work (agency experience is a plus)
Hands-on US local SEO: Google Business Profile management and map pack work
Working knowledge of Google Search Console and Google Analytics 4
Experience with at least one crawler (Screaming Frog, Sitebulb or similar)
Real experience doing directory and citation submissions by hand
Clear written English for task notes and reports
A reliable computer and home internet for full-time remote work
Live in the Charlotte metro (North Carolina or South Carolina side)
Nice to have

Ahrefs, Semrush, Moz or BrightLocal
WordPress, and basic HTML for reading page source
Familiarity with AI search (ChatGPT, Perplexity, Google AI Overviews) and how sites get cited
Local SEO for law firms or home service businesses
What we offer

Full-time role, fully remote within the Charlotte metro
Work on real US agency and client websites and see the results in Search Console
Paid tools and accounts provided for the work
Direct access to a senior team, with clear written processes to follow
Pay based on experience. Tell us your expected annual salary in USD in the application
Individuals only. Applications from agencies, staffing firms, recruiters or companies are not accepted.

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