Head of Marketing and Advertising Job at PERILLA steakhouse in Chicago

Marketing Manager — Perilla Korean American Fare, Perilla Steak, Noriko Handroll Bar & L7 Hotel Chicago
Company: ESD Hospitality, Chicago, L7 Hotel Chicago
Type: Full-time
Reports to: Director of Operations & Managing Partner, with a dotted line to the founder
Must have minimum of 3 years restaurant marketing experience, Must be located in Chicago

ESD Hospitality is a Chicago-based, chef-driven restaurant group. Our flagship, Perilla Korean American Fare , has earned multiple Michelin Bib Gourmand recognitions. Perilla Steak is Chicago's first Korean steakhouse. Noriko Handroll Bar brings a modern, fast-paced take on the handroll. We are a small, senior team where your work is seen by the founders and partners every week, and where a great idea can be live in days, not quarters.

You will own marketing across our three restaurants, plus social and digital marketing for L7 Hotel Chicago: the plan, the calendar, the budget, and the results. You will turn what happens in our kitchens and dining rooms into content, campaigns, and community relationships that fill tables, grow private dining and events, and build a guest list that keeps coming back. You'll partner daily with our general managers, executive chefs, and sales and events team.
Build annual and quarterly marketing plans, budgets, and brand calendars with ownership of results, aligned to revenue goals set with leadership
Run a weekly marketing meeting with each restaurant and track a shared task and content calendar
Report monthly on KPIs (covers and reservations driven, email and SMS growth, social reach and engagement, website conversion, private dining and event leads, review ratings) with clear takeaways and next steps
Social and content
Set platform goals and produce monthly content calendars for each brand
Create and publish photo, video, and short-form content for Instagram, TikTok, Facebook, and Yelp
Plan and manage paid social boosts and small paid campaigns, tied to specific business goals
Identify and manage influencer, press, and creator partnerships and track what they deliver
L7 Hotel Chicago: social and digital
Own social media for L7 Hotel Chicago: strategy, monthly content calendar, content creation, community management, and guest engagement
Run digital marketing for the hotel, including paid social and search campaigns, email, website and listings updates, and promotions for rooms, dining, events, and packages
Coordinate with hotel and Lotte leadership on brand standards, approvals, seasonal campaigns, and property news
Report monthly on hotel social and digital performance (reach, engagement, web traffic, bookings and leads driven) alongside the restaurant KPIs
Photo and video
Review and approve edits against brand guidelines and keep a current asset library
Email, SMS, and CRM
Own strategy, content, and design briefs for email and SMS campaigns, including automations (birthdays, lapsed guests, private dining follow-up)
Keep guest data clean across our reservation, POS, and email platforms, and segment audiences for targeted campaigns
Website and listings
Keep websites, menus, hours, events pages, and third-party listings (Google, Yelp, reservation and delivery platforms) accurate and optimized
Spot performance gaps and manage outside developers and designers when needed
Write briefs for graphic designers on digital and print materials, including holiday menus and event collateral
Community and events
Build relationships with hotels, concierges, corporate groups, neighborhood businesses, and organizations such as CVBs and chambers of commerce
Choose and execute the Chicago events where we should show up (for example, Chicago Gourmet and Restaurant Week), and promote private dining and holiday programs

3+ years of marketing experience , ideally in restaurants, hospitality, or consumer brands, with experience supporting more than one brand or location
~ A portfolio of work you've personally created: social content, campaigns, emails, or shoots
~ Hands-on experience with Instagram, TikTok, Meta Ads Manager, and Yelp/Google business tools
~ Experience with an email/SMS platform (Klaviyo, Mailchimp, or similar) and a website CMS (Squarespace, WordPress, BentoBox, or similar)
~ Comfort with data: you can read a report, explain what it means, and change course
~ Strong writing, organization, and follow-through, and the ability to juggle several brands at once
~ Basic photo and video skills (a plus), and a real interest in food, Korean cuisine, and hospitality
~ Flexibility to work some evenings, weekends, and holidays around events and key service periods

Learn all three restaurants and L7 Hotel Chicago, audit our social, email, website, and listings, and meet every GM and chef
~Launch a 2027 marketing plan and content calendar, and begin a consistent shoot and posting rhythm
~Deliver your first full monthly KPI report, run a measurable campaign for each restaurant, and have a community and events calendar in motion

Paid time off, health/dental/vision, 401(k)
Dining discounts across all ESD restaurants
A creative, food-obsessed team working alongside award-winning chefs