Director of Marketing

Compensation: $130,000–$180,000 annual base salary, based on experience
About K2D Group
K2D Group is a growing organization in the legal services industry, focused on innovation,

operational efficiency, and scalable business growth.

We are seeking a strategic, data-driven, and results-oriented Director of Marketing to

execute our marketing initiatives, accelerate client acquisition, and scale performance

marketing across multiple brands and legal practice areas. This role reports to executive

leadership.

The Opportunity
As Director of Marketing, you will turn our growth objectives into marketing programs

that drive qualified leads, client acquisition, brand awareness, and revenue. You will

partner closely with executive leadership on strategy and own day-to-day execution and

performance.

We are looking for someone who thinks beyond traditional channels, embraces emerging

technologies, and understands that high lead volume and cost efficiency can coexist. The

ideal candidate combines strategic thinking with hands-on expertise in digital marketing,

analytics, creative development, and marketing automation.

Key Responsibilities

Execute marketing strategies aligned with organizational growth objectives, in

partnership with executive leadership

Manage marketing initiatives across multiple brands, markets, and legal practice areas.

Identify opportunities to grow market share, strengthen brand positioning, and

increase qualified lead generation.

Build acquisition programs that balance lead volume, lead quality, conversion rates, and

cost efficiency.

Work with sales, intake, and operations teams to align marketing performance with

business outcomes.

Performance Marketing & Lead Generation

connected TV (CTV), and emerging channels.

Identify, test, and scale new marketing platforms and acquisition opportunities.

Optimize advertising spend to maximize return and reduce cost per acquired client.

Improve conversion rates throughout the marketing funnel.

Track campaign performance using cost per lead (CPL), cost per retained client (CPR),

customer acquisition cost (CAC), and return on ad spend (ROAS).

Drive ongoing testing of creative concepts, messaging, audiences, and ad formats.

Marketing Analytics & Budget Management

Set KPIs and performance benchmarks for marketing initiatives.

Manage the marketing budget, forecasting, and spend allocation within approved

targets.

Build reports and dashboards that show campaign effectiveness.

Analyze lead quality, conversion performance, acquisition costs, and marketing

profitability.

Recommend and make data-driven budget shifts to improve efficiency.

Report marketing performance and recommendations to executive leadership.

AI, Technology & Marketing Innovation

Adopt AI and marketing automation tools to improve efficiency and speed up

Use AI-powered tools for creative development, campaign optimization, audience

analysis, and reporting.

Automate repetitive marketing processes to improve speed to market.

Work with technology and operations teams on CRM integrations, attribution tracking,

and marketing workflows.

Stay current on emerging marketing technologies, platforms, and industry trends.

Brand & Creative

Manage brand positioning, messaging, and creative across multiple business entities.

Oversee development of ad campaigns, landing pages, video content, and digital

assets.

Maintain a culture of continuous creative testing.

Keep brand messaging consistent while adapting campaigns to different audiences

and markets.

Oversee website optimization, SEO, content marketing, and digital visibility.

Lead and develop a small marketing team, and help grow it as the business expands.

Set clear performance expectations and measurable objectives.

Manage relationships with external agencies, media partners, technology vendors, and

creative teams.

Evaluate vendor performance and hold partners accountable for measurable results.

Qualifications
Required

5+ years of progressive experience in digital, growth, or performance marketing.

2+ years in a marketing leadership role (Senior Manager, Director, or equivalent).

Track record managing significant advertising budgets and scaling lead generation

programs.

Strong expertise in paid media, marketing analytics, conversion optimization, and

customer acquisition.

Experience managing multiple marketing channels and external agency relationships.

Solid understanding of marketing attribution, CRM systems, and campaign

performance measurement.

Proven ability to connect marketing spend to business results.

Strong analytical, financial, and communication skills.

Comfortable working hands-on in campaign performance and execution.

Preferred

Experience in legal services, professional services, or other competitive lead-

Experience marketing across multiple brands or business units.

Familiarity with HubSpot and marketing automation platforms.

Experience with AI-powered marketing tools and automated campaign workflows.

Knowledge of legal advertising compliance and regulations.

Experience scaling high-volume consumer acquisition campaigns.

What Success Looks Like
The successful Director of Marketing will:

Increase qualified lead volume while improving acquisition efficiency.

Reduce cost per retained client through smarter campaigns and conversion

optimization.

Diversify acquisition channels and reduce dependence on any single platform or

Improve marketing attribution, reporting accuracy, and budget accountability.

Speed up creative production, testing, and optimization through AI and automation.

Build marketing processes and a team that can scale with the business.

Who We're Looking For
We want a marketing leader who is curious, analytical, innovative, and commercially

minded. Someone who challenges the status quo, asks hard questions, and isn't afraid to

test new ideas. You should be comfortable managing meaningful budgets, making

decisions based on data, and owning results.

We're not looking for someone who simply manages campaigns. We're looking for

someone who can help build and run a marketing growth engine.

#J-18808-Ljbffr