Sr. Account Director

Barrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine creativity, strategy, and technology to turn moments of shopper engagement into moments of conversion. From shopper marketing and category transformation to retail toolkits, display design, CX strategy, and store design, we deliver end-to-end solutions that don’t just meet expectations, they reset them.
Backed by the scale and innovation of VML and WPP, we bring clients access to the best tools, technology, and talent as a sustainable competitive advantage. What sets us apart is not just what we deliver, but how we deliver it: a global team united by a can do spirit, relentless curiosity, and the belief that remarkable commerce experiences can transform both brands and the people who shop them.
Roles and Responsibilities
Barrows is seeking a highly organized, strategic, and relationship driven Sr. Account Director to lead client partnerships and oversee the delivery of integrated retail and commerce programs across multiple brands and categories. This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes.
In addition to bringing a killer attitude and energy, this individual must be able to:
Lead development of business strategy for client portfolio and deliver profitable growth
Work with clients to understand core business needs and present creative solutions to identify new business opportunities
Lead internal team of Client Partnership Directors/Managers
Set expectations and deliver feedback
Motivate, inspire, and drive culture both within team and across business
Monitor project performance against clients’ objectives, making recommendations to optimize as necessary
Assist Client Partnerships and Design teams in identifying issues and solutions and drawing core ideas through to execution
Negotiate and price key client contracts, deliverables, and scope of work
Communicate with clients and internal team on project statuses, as well as scope and timeline changes, in order to set proper client expectations
Leverage strong strategic skillset to integrate Barrows’ service offerings with the clients’ goals for growth
Deliver ad hoc reports and analysis internally to stakeholders
Qualifications
15+ years of experience in a marketing agency, retailer, or digital company
Experience with brand and trade activations
Strong business and financial acumen
Commercial scoping and forecasting
Entrepreneurial mindset with hunger for growth
Excited about working in a startup environment with an all-hands-on-deck mindset
Friendly and dynamic disposition with strong interpersonal skills
Ability to be decisive and true in conviction; driven and logical thinker
Ability to lead by example and perform well under pressure
Computer literate, administratively strong, attention to detail, accountable
Proven track record of building revenue in a retail marketing environment
CPG experience preferred
Ability to work in the office 3-4 days a week.
Salary and Benefits
The salary range for this role is $140,000- $185,000
*exact compensation will be determined based on individual experience
Benefits include:
Unlimited PTO
Medical, Dental, Vision (with an option for free medical care!)
401K with a % match
Various maternity/paternity leave options
Fully funded disability and life insurance options

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