Graphic Designer & Creative Strategist

Graphic Designer & Creative StrategistUS Pediatric Partners is seeking a talented, thoughtful Graphic Designer & Creative Strategist to serve as a central creative resource across our growing network of pediatric primary care and behavioral health organizations.This role will be responsible for developing high-quality visual communications across digital and print channels while bringing a strategic mindset to how information is organized, presented, and consumed. The Graphic Designer & Creative Strategist will work closely with the VP of Marketing, marketing team members, clinical subject matter experts, operational leaders, and other internal stakeholders to translate business and clinical objectives into clear, engaging, and effective creative.This is not simply a production design role. The ideal candidate combines excellent design instincts with curiosity, strategic thinking, and an ability to make complex healthcare information approachable and easy to understand for the intended audience.Responsibilities:Graphic Design & Creative DevelopmentDesign high-quality marketing and communications materials across the USPP portfolio, including digital, print, social, web, presentations, signage, advertising, patient education, and community collateralTake projects from initial concept through final production while maintaining strong standards for typography, layout, visual hierarchy, brand consistency, and usabilityDevelop and adapt creative concepts across audiences, brands, formats, and channelsPrepare production-ready files; coordinate appropriately with print, digital, and other external vendorsCreative & Content StrategyTranslate business, marketing, and clinical objectives into strategic visual communications rather than simply executing design requestsDefine key inputs at the beginning of projects, including target audience, communication objective, message hierarchy, desired action, distribution channel, and context to guide creative developmentIdentify when content provided by stakeholders should be simplified, reorganized, or presented differently to improve effectivenessDevelop wireframes, content layouts, and information hierarchy before final creative productionClinical & Patient-Facing Content DevelopmentPartner closely with clinical specialists and subject matter experts to organize complex healthcare information into clear, accessible, and visually engaging communicationsTranslate content into materials appropriate for diverse audiences (including patients, parents, caregivers, providers, and referral sources) with emphasis on readability and actionable stepsPreserve clinical accuracy and intended audience throughout the review and approval processBrand Management & Creative SystemsApply and maintain brand standards across USPP and its portfolio of pediatric primary care and behavioral health brandsDevelop and maintain scalable creative templates, toolkits, and design systems that allow marketing and field teams to efficiently execute recurring needsAdapt creative appropriately across distinct brands without sacrificing individual brand identityHelp evolve visual brand systems as organizational and marketing needs changeMaintain organized libraries of creative files, templates, photography, brand assets, and final materialsDigital, Campaign & Multimedia CreativeDevelop creative assets for integrated marketing campaigns across digital advertising, paid and organic social media, websites, email, print, direct mail, and other channelsCreate variations of approved creative for different audiences, brands, markets, and channelsPartner with team members to translate campaign strategies into cohesive creative conceptsDevelop digital-first content with consideration for audience, platform, and user experienceSupport visual storytelling through photography, video graphics, infographics, motion/multimedia assets, and other emerging content formats as appropriateCollaboration & Project ManagementManage multiple creative projects, deadlines, stakeholders, and brands simultaneouslyCollaborate directly with stakeholders to clarify requests and proactively identify missing informationPresent creative concepts and explain the strategic rationale behind design and content decisionsIncorporate feedback thoughtfully while maintaining communication objectives and design qualityMaintain organized project files and workflows to support efficient collaboration and future asset reuseRequirementsRequired4–6 years of professional graphic design, visual communications, or related creative experienceStrong portfolio across print, digital, layout, typography, branding, and marketing collateralAdvanced proficiency in Adobe Creative Suite, particularly Illustrator, InDesign and PhotoshopProficiency with Canva and development of scalable templates for non-designersAbility to independently manage multiple creative projects from concept through final productionStrategic approach to audience, objective, message hierarchy, desired action, channel, and contextAbility to structure complex content through information hierarchy, wireframing, and thoughtful layoutStrong stakeholder communication, including working directly with our markets and articulating creative recommendationsExceptional attention to detail with a proactive, collaborative, and ownership-driven mindsetPreferredBachelor's degree in Graphic Design, Visual Communications, Marketing, or related fieldIn-house, agency, or multi-brand creative experience supporting multiple brands and audiencesExperience in healthcare, or regulated service environmentsFamiliarity with digital advertising, social creative, web design principles, and digital-first contentPhotography, video editing, motion graphics, or multimedia experience a plusComfortable working with external agencies and vendors